Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) is a biannual scientific journal in the field of business administration, published by Business Administration Study Program, Faculty of Social and Political Sciences, Sangga Buana University – YPKP in Indonesia. DImmensi is issued two (2) times a year, every February and August.
Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP
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Gamifikasi TikTok Meningkatkan Pemasaran Digital untuk UMKM: Peluang, Ludic Loop, dan Dimensi Etis
Short video platforms like TikTok provide significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to optimize their digital marketing. A highly effective approach in this ecosystem is gamification, which is proven to enhance consumer engagement and loyalty. However, the integration of TikTok's algorithms and gamification strategies risks creating a ludic loop—a repetitive cycle of actions and rewards that can trigger addictive behaviors. This article aims to examine the impact of TikTok's gamification features, such as hashtag challenges and live streaming, on the marketing effectiveness of MSMEs while highlighting the ethical implications. Utilizing a literature review method grounded in Self-Determination Theory and Uses and Gratifications Theory, this study synthesizes two main findings. First, gamification significantly escalates brand awareness and accelerates sales conversions through the live commerce ecosystem. Second, this mechanism is prone to exploiting user psychology if designed without ethical boundaries. As a practical contribution, this study formulates a strategic framework for MSMEs to implement productive gamification. This framework balances commercial effectiveness with social responsibility, enabling MSMEs to leverage the ludic loop without exploiting consumer vulnerabilities.
Akuntansi Manajemen sebagai Katalisator Nilai Bisnis: Pendekatan Strategis pada Pengendalian Biaya dan Kinerja UMKM
Micro, Small, and Medium Enterprises (MSMEs) face intense competitive pressures that demand sustainable business efficiency and effectiveness. This conceptual article aims to explore and formulate the role of management accounting as a catalyst for business value through a Strategic Cost Management (SCM) approach within the MSME sector. Utilizing a literature review method, this study synthesizes recent academic publications relevant to management accounting and organizational governance. The synthesis reveals three main findings. First, there is an urgent need to transform the management accounting paradigm from a mere backward-looking administrative record-keeper into a forward-looking strategic business partner. Second, MSMEs must abandon traditional cost-cutting practices that risk degrading product quality and transition to SCM. SCM implementation focuses efficiency rationality on eliminating non-value-added activities and applying target costing. Third, this article formulates a comprehensive conceptual framework that integrates the provision of multidimensional information (input), the execution of SCM instruments (process), and performance measurement through an adapted Balanced Scorecard (output) to generate sustainable business value creation (outcome). In conclusion, integrating management accounting functions enables MSMEs to control operational costs without degrading their competitive advantage. Practically, this study recommends that MSME owners improve financial literacy and adopt accounting system technologies to design resilient performance strategies.
Peran Kualitas Pelayanan Dalam Meningkatkan Kepuasan Pelanggan Pada UMKM Eagle Decal
This study aims to analyze the role of service quality in enhancing customer satisfaction at Eagle Decal SMEs located in Bandung Regency. This research uses a descriptive qualitative method with data collection through observation, interviews, and documentation involving owners, customer service staff, and several customers. The results of the study indicate that service quality dimensions such as reliability, empathy, and assurance have been applied quite well, while responsiveness remains the main weakness. Customer satisfaction tends to increase when services are delivered in a friendly and informative manner, but slow responses reduce customer loyalty. The conclusion highlights the importance of improving response speed and consistency in customer service. Training for staff and the development of standard operating procedures (SOP) are recommended as strategies to enhance service quality and strengthen customer loyalty.
The Influencer of Creator and MSMe Collaboration on Store Growth in Tiktok Shop
This study examines the influence of collaboration between content creators and micro, small, and medium enterprises (MSMEs) on store growth in TikTok Shop. In the context of rapidly expanding social commerce, collaboration with creators has become an important strategy for MSMEs to increase product exposure and sales performance. This research aims to analyze how partnerships with creators contribute to the development of MSME stores on TikTok Shop. A quantitative approach was employed using survey data collected from 200 MSME owners who actively sell products through TikTok Shop. The respondents were selected using purposive sampling, focusing on MSMEs that have experience collaborating with creators. The data were analyzed using multiple regression to examine the relationship between creator–MSME collaboration and store growth. The findings indicate that collaboration with creators has a positive and significant effect on store growth. Creator partnerships enhance product visibility, consumer trust, and audience engagement, which in turn contribute to increased sales volume and follower growth of MSME stores. The results suggest that the quality and consistency of creator collaboration play an important role in strengthening the performance of MSMEs in the TikTok Shop ecosystem.This study provides practical insights for MSME owners in optimizing creator partnerships as a strategic tool to improve business growth on social commerce platforms. It also contributes to the literature on digital marketing and social commerce by highlighting the role of collaborative marketing in emerging e-commerce environments.
The Influence of Green Digital Marketing on Brand Image and Customer Loyalty
The rapid growth of digital business has encouraged companies to adopt environmentally responsible marketing strategies to strengthen their competitiveness. Green digital marketing has emerged as an approach that integrates sustainability values into online promotional activities. This study aims to examine the influence of green digital marketing on brand image and customer loyalty in the digital marketplace.This research applies a quantitative approach using a survey method. Data were collected from 150 respondents who actively use online shopping platforms and have interacted with digital promotional content from environmentally responsible brands. The sampling technique used was purposive sampling. Data analysis was conducted using multiple linear regression with the support of statistical software.The results show that green digital marketing has a significant positive influence on brand image. Furthermore, brand image also has a significant positive effect on customer loyalty. The findings indicate that green digital marketing indirectly contributes to strengthening customer loyalty through the improvement of brand image. These results confirm that integrating sustainability values into digital marketing strategies can enhance brand perception and encourage long-term relationships with customers.This study provides practical implications for digital business managers to design marketing campaigns that emphasize environmental responsibility as a strategic tool to build a strong brand image and loyal customer base.
Analisis Disiplin, Motivasi, dan Stres Kerja Terhadap Kinerja Karyawan UPW I Perumdam Samarinda
This study is based on issues related to work discipline, work motivation, and work stress that may affect employee performance in maintaining the effectiveness of UPW 1 Perumdam Tirta Kencana Kota Samarinda as a regional public service enterprise. Previous studies have also reported inconsistent findings regarding the influence of these factors on employee performance. This research aims to analyze the effect of work discipline, work motivation, and work stress on employee performance at UPW 1 Perumdam Tirta Kencana Kota Samarinda. An explanatory quantitative approach was employed, with data collected through questionnaires, observations, and interviews. The sample consisted of 57 respondents using a saturated sampling technique. The results show that work discipline and work stress partially have a significant effect on employee performance, while work motivation partially does not have a significant effect. Simultaneously, work discipline, work motivation, and work stress significantly influence employee performance. These findings suggest that UPW 1 Perumdam Tirta Kencana Kota Samarinda should focus on managing work discipline and work stress through regular evaluations and consistent training. In addition, work motivation should continue to be addressed to support optimal employee performance
Analisis Tata Kelola Kelembagaan Ekonomi Desa (Studi Pada Usaha Mikro di Desa Banjarsari)
This study aims to examine the management of village economic institutions in supporting the development of micro-enterprises in Banjarsari Village. Village economic institutions play a crucial role in creating an ecosystem that supports the growth of micro-enterprises through various aspects, such as policies, access to capital, mentoring, and strengthening market networks. The research method used is a case study with a qualitative approach, which includes interviews, observations, and document analysis of micro-enterprise actors and relevant village officials. The findings reveal that the management of institutions in Banjarsari Village faces several challenges, such as a lack of coordination between related institutions, limited access to information for micro-enterprise actors, and a lack of ongoing training programs. Nevertheless, there is great potential to strengthen village institutions through optimizing the role of the Village-Owned Enterprise (BUMDes), enhancing human resource capacity, and collaborating with external parties. This study recommends improvements in institutional management to be more inclusive and transparent, aiming to increase the role of micro-enterprises in the village economy and ensure long-term sustainability and community welfare.
Peran Pemangku Kepentingan dalam Tata Kelola Angka Sembilan Coffee
Effective business governance requires active involvement from all stakeholders. In the context of Angka Sembilan Coffee, the roles of owners, employees, and customers are key factors in supporting operational sustainability. The owner acts as the strategic guide and leader who aligns the business vision with daily implementation. Employees play an important role in providing services, maintaining quality, and contributing to innovation. Customers, in addition to being consumers, also serve as a source of feedback and a channel for promotion through digital interactions. This study adopts a qualitative approach using a case study method to understand the relationships between these three parties through in-depth interviews and observations. The analysis results indicate that collaboration between the owner, employees, and customers creates a governance system that is participatory, adaptive, and responsive to market dynamics. These findings strengthen the application of stakeholder theory in managing MSMEs that prioritize values and the involvement of all related parties.
Analisis Efektivitas Tata Kelola Administrasi Kepegawaian di Balai Besar Guru Penggerak (BBGP) untuk Meningkatkan Efisiensi Layanan Pendidikan
This study aims to analyze the implementation of human resource administration governance at the Balai Besar Guru Penggerak (BBGP), focusing on the Division of Governance and Human Resources, and its impact on the efficiency of educational services. A descriptive qualitative approach was used, with data collection techniques including observation, interviews, and documentation. The findings indicate that while the human resource administration system has been functioning well, several significant challenges remain, such as insufficient data digitalization, time efficiency issues, and suboptimal coordination between divisions. Based on the findings, it is recommended that BBGP strengthen the use of information technology in administrative systems, enhance employee competencies through training, and review and improve existing standard operating procedures (SOPs) to support better governance efficiency and educational service delivery.
Dampak Persepsi Kemudahan dan Kualitas Situs Web terhadap Keinginan Konsumen untuk Membeli di Tokopedia di Universitas Sangga Buana YPKP Bandung
This study aims to analyze the impact of perceived ease of use and website quality on consumers' purchase intention on the Tokopedia e-commerce platform at Universitas Sangga Buana YPKP Bandung. The findings indicate that both perceived ease of use and website quality have a positive and significant effect on consumers' purchase intention. Perceived ease of use has a regression coefficient of 0.640, while website quality has a regression coefficient of 0.249. The F-test shows that these two variables collectively have a significant impact on purchase intention, with an F-value of 256.029. The study concludes that to enhance consumers' purchase intention on Tokopedia, it is essential to continuously improve perceived ease of use and website quality, including user-friendly navigation, attractive design, optimal loading speed, and transaction security. Therefore, Tokopedia can be more effective in attracting and retaining consumers' purchase interest in the increasingly competitive e-commerce market.
Analisis Penerapan Teori Legitimasi dalam Tanggung Jawab Sosial Perusahaan pada PT Kereta Api Indonesia Kiaracondong
This study aims to analyze the application of legitimacy strategy by PT Kereta Api Indonesia (KAI) through its Corporate Social Responsibility (CSR) program as part of responsible corporate governance practices. As a state-owned enterprise operating in the public transportation sector, PT KAI needs to maintain social legitimacy to sustain public trust and gain support from various stakeholders. This research adopts a qualitative approach using a case study method, focusing on PT KAI, and analyzing the documentation of its CSR programs. The findings show that PT KAI utilizes CSR programs not only to comply with regulatory requirements but also as a means to build a positive corporate image by addressing social issues such as infrastructure development, environmental conservation, and educational support. This strategy has proven effective in strengthening the company's social legitimacy, especially in meeting public expectations. Based on these findings, this study recommends strengthening the evaluation of CSR impact systematically to ensure the sustainability of social legitimacy.
Pengaruh Persaingan Bisnis dan Etika Bisnis Islam Terhadap Perilaku Pengusaha Bordir Kawalu Kota Tasikmalaya
This research aims to analyze the influence of business competition and Islamic business ethics on the behavior of embroidery entrepreneurs in Kawalu, Tasikmalaya City. The research method used a quantitative approach with survey techniques through structured questionnaires. The research sample consisted of 200 embroidery entrepreneurs selected using purposive sampling technique from a total population of 1,056 entrepreneurs. Data were analyzed using multiple linear regression. The results showed that business competition (β=0.465; p<0.05) and Islamic business ethics (β=0.423; p<0.05) had positive and significant effects on the behavior of embroidery entrepreneurs, both partially and simultaneously (F=57.701; p<0.05). These findings imply the importance of developing a healthy business environment and implementing Islamic ethical values in business operations to enhance the competitiveness of the embroidery industry. This research contributes to the development of coaching strategies for embroidery entrepreneurs that emphasize the balance between competition and ethical values in business practices.
Dampak Social Proof dan Retensi Pelanggan di UMKM Café di Kota Bandung: Tinjauan Literatur
This study explores the crucial role of social proof and customer retention in modern marketing strategies, particularly for UMKM cafés in Bandung. Social proof, introduced by Robert Cialdini, describes the tendency of individuals to mimic the actions of others in uncertain situations, especially through online reviews and testimonials. In the digital era, social proof significantly impacts consumer purchasing behavior. Conversely, customer retention reflects a business's ability to maintain its clientele, directly correlating with customer satisfaction and repeat purchases. High retention rates not only reduce marketing costs but also enhance profitability. The paper proposes integrating social proof strategies, such as positive online reviews and local influencer endorsements, along with loyalty programs and personalized services to boost customer loyalty. By effectively managing customer perceptions through social media and online reviews, UMKM cafés in Bandung can build a strong reputation and compete in a saturated market, ensuring sustained business growth and customer satisfaction.
Penerapan Metode Berpikir Desain Dalam Merancang Ide Desain Nowast Planner
A well-designed planner can significantly aid users in achieving their goals more easily and enjoyably. Engaging and functional designs can motivate consistent use. This study examines the impact of visually appealing and user-friendly planner designs on user motivation. It references findings by Poppy Sharples and Carolyn Parkinson, indicating that structured planners with ample space help users organize time and activities more effectively. The design thinking method is employed in creating the Nowast Planner concept. This approach is chosen for its human-centered focus, allowing for the collection of subjective and objective insights in decision-making. The research involves four design thinking stages: empathize, define, ideate, prototype, and test. The goal is to apply design thinking to develop innovative and beneficial planner ideas. The study aims to produce design concepts that can be developed into tangible products, aiding users in achieving their goals more systematically. It finds that integrating the Eisenhower Matrix into planner design helps users categorize and manage tasks based on importance and urgency. The prototype is tested with potential users to gather feedback for further development.
Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan pada Produk Komik PT Elex Media Komputindo (Studi Kasus Pada Komunitas Kolektor Komik Indonesia)
The purpose of this study is to determine the effect of product quality on customer satisfaction regarding comic products published by PT Elex Media Komputindo. This research was conducted using a quantitative method, with data collection through the distribution of questionnaires to a sample. The population in this study were members of the Indonesian Comic Collector Community who purchased comics published by PT Elex Media Komputindo within the last 6 months. The sample size in this study is 35 respondents selected using the accidental sampling method. The collected data will be processed and the hypothesis tested using a t-test. The results of the study indicate a significant relationship between product quality and satisfaction levels for the comic products of PT Elex Media Komputindo.
Eksplorasi Efektivitas Sistem Layanan Administrasi di PT Taspen (Persero) Kantor Cabang Bandung
This study explores the effectiveness of the administrative service system implemented by PT Taspen (Persero) KC Bandung through the use of Taspen One Hour Online Services (TOOS) and Taspen Digital Enterprise Services (TDES). The research was conducted during an internship program in the administration division, focusing on the management of participants' claims and non-claims. The results show that both systems successfully improved service efficiency by speeding up the claims submission process and monitoring the submission status. However, there are challenges such as reliance on internet connectivity and limited system capacity, which resulted in decreased participant satisfaction. Therefore, further optimization of technological infrastructure and improvement of participants' digital literacy are needed to maximize system performance. This study is expected to contribute to the further development of technology-based administrative systems and improve service efficiency for participants.
Kontribusi Divisi Pembelian dalam Manajemen dan Pengendalian Persediaan Bahan Baku di Restoran Over Horizon, Semarang
Effective raw material management is a crucial aspect of the restaurant industry to ensure the availability of products in the right quantity and quality while enhancing operational efficiency. The purchasing division plays a strategic role in planning, coordinating, and controlling the procurement process to ensure smooth restaurant operations. This study aims to analyze the role of the purchasing division in managing and controlling raw material inventory at Over Horizon Restaurant. This research adopts a qualitative approach using the case study method. Data collection was conducted through in-depth interviews with purchasing staff and direct observations of the procurement and inventory management processes in the restaurant. The findings indicate that the purchasing division plays a significant role in ensuring the timely and efficient availability of raw materials. Key activities include daily recording and monitoring, as well as effective coordination with other divisions to determine procurement needs. Additionally, strong interdepartmental communication contributes significantly to enhancing the restaurant's operational efficiency. In conclusion, the purchasing division at Over Horizon Restaurant has effectively fulfilled its role in managing and controlling raw materials. As an implication, this study suggests the development of a more adaptive and integrated raw material management system to address the evolving challenges in the restaurant industry.
The analysis of marketing strategies and nextday postal services at PT Pos Indonesia (Persero) at the main branch office 40000 Bandung City
This research aims to analyze marketing strategies and Nextday postal services at PT Pos Indonesia (Persero) Main Branch Office 40000 Bandung City. This research uses descriptive qualitative research methods. This method is used to explore in depth various aspects of the marketing and service strategies implemented. Data was obtained through in-depth interviews, direct observation, and analysis of related documents. The research results show that PT Pos Indonesia (Persero) Main Branch Office 40000 Bandung City implements various marketing strategies including the use of effective information distribution channels, such as websites, social media and mobile applications. The next day postal service also applies delivery speed and good service quality. The conclusion of this research is that the company's effective marketing strategy continues to innovate and develop technology to speed up delivery and ensure timeliness and customer engagement, through feedback and interaction, plays an important role in the service improvement process. These findings provide insight for developing marketing strategies and improving service quality in the future.
Dampak Harga dan Ulasan Produk terhadap Keputusan Pembelian di Shopee pada Mahasiswa Program Sarjana Universitas Sangga Buana YPKP Tahun 2024
This study aims to examine the influence and extent of the impact of price and product reviews on online purchasing decisions in Shopee’s E-commerce platform, specifically among students of Sangga Buana University YPKP Bandung in 2024. The research applies a quantitative approach with a correlational research method, using multiple linear regression to analyze the data. The sample consists of 100 students and Shopee consumers who have conducted purchase transactions on the Shopee platform, selected through random sampling. Data collection was carried out via a questionnaire. Results indicate a multiple linear regression model Y=13,530+0.095X1+0.515X2Y = 13,530 + 0.095 X1 + 0.515 X2Y=13,530+0.095X1+0.515X2. The F test results suggest that all independent variables collectively do not significantly affect online purchasing decisions. Additionally, a simple linear regression model was applied as H1 was rejected, resulting in Y=14.039+0.571X2Y = 14.039 + 0.571X2Y=14.039+0.571X2. The R Square value of 0.198 signifies that price and product review variables contribute 19.8% to online purchasing decisions, while the remaining 80.2% is influenced by other unexamined factors.
Implementasi Design Thinking dalam Inovasi Teknologi Pembelajaran Online di Kampus USB YPKP
Online learning is increasingly being implemented in higher education institutions, including Universitas Sangga Buana (USB) YPKP through the Kulon application. However, there are still challenges in using this application, such as difficulties in operating features and an interface that is not user-friendly. This study aims to explore the implementation of design thinking, which focuses on user needs, in developing innovations in the Kulon application as an online learning technology at USB YPKP. The research method used is qualitative, including observation, interviews, and prototype evaluation of the Kulon application involving students, lecturers, and staff as users. Through design thinking stages such as empathy, problem definition, ideation, prototyping, and testing, this research is expected to identify user needs and produce innovative solutions to enhance the quality and effectiveness of online learning at USB YPKP.
Pengelolaan Administrasi Terhadap Arus Kas di PT Kimia Farma Trading & Distributor Bandung
This study aims to assess the impact of administrative management on cash flow at PT Kimia Farma Trading & Distributor Bandung. During the internship program, the author was involved in various administrative tasks within the General Affairs division, including managing tax invoices, inputting operational cost data, and summarizing drug liabilities. The findings indicate that effective administrative management is crucial for ensuring smooth cash flow within the company. Delays in customer payments, often due to external factors, negatively affect the company’s liquidity and hinder its ability to meet financial obligations and invest in new projects. To address these challenges, several strategies can be implemented, such as enhancing administrative efficiency through the use of technology, tightening receivables management, and diversifying funding sources. The study concludes that optimizing administrative management with technological support can significantly improve the company’s financial performance and ensure long-term financial stability.
Analisis Pengaruh PMW Terhadap Pertumbuhan Kelompok Usaha Mahasiswa Woolivers Domba Berdasarkan Metode Berpikir Desain
Program Pembinaan Mahasiswa Wirausaha (P2MW) dirancang untuk membantu mahasiswa mengembangkan keterampilan kewirausahaan melalui bantuan dana, pendampingan, dan pelatihan usaha. Penelitian ini bertujuan untuk menganalisis pengaruh P2MW terhadap pertumbuhan kelompok usaha Woolivers Domba. Woolivers Domba adalah kelompok usaha yang bergerak di bidang manufaktur dan teknologi, khususnya pada fashion kulit domba. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan menggunakan pendekatan berpikir desain. Data dikumpulkan melalui wawancara dengan kelompok usaha terkait, kemudian dianalisis dengan pendekatan berpikir desain. Hasil penelitian menunjukkan bahwa dengan berpartisipasi dalam P2MW membantu menggali potensi dalam mengembangkan bisnis terutama dalam pemahaman terhadap aspek bisnis, mulai dari pencarian ide hingga kepatuhanterhadap regulasi yang berlaku. Meskipun begitu terdapat beberapa hal yang tidak optimal sehingga mempengaruhi Woolivers dalam menghadapi tantangan. Studi ini memberikan wawasan tentang peran P2MW dalam memfasilitasi perkembangan kewirausahaan mahasiswa, dengan implikasi untuk mewujudkan Indonesia Emas pada tahun 2045.
Peran Anggaran dalam Pengelolaan Risiko Keuangan Perusahaan
Amid rising economic uncertainty, this study explores the strategic role of budgeting in managing corporate financial risk. It examines budgeting as a critical management tool for identifying, mitigating, and controlling risks within a business environment. Utilizing a qualitative approach grounded in literature review, data is gathered from prior studies to demonstrate the positive impact of a well-structured and flexible budget. Findings reveal that companies capable of integrating risk management into their budgeting processes are more likely to mitigate impacts from market, credit, liquidity, and operational risks. Additionally, various studies suggest that adaptive budgeting enhances a company’s resilience in responding to market fluctuations. This study also highlights specific strategies, such as contingency planning and reserve allocation, which effectively support financial stability. These findings contribute to financial management literature while providing practical guidance for companies to optimize budgets as strategic tools for addressing economic challenges. Future research is recommended to broaden the scope across sectors and undertake longitudinal analysis to deepen understanding of budgeting’s role in financial risk management
Analisis Proses Inovasi pada Produk Belikopi
Inovasi bisnis sangat penting bagi bisnis untuk berkembang dan bertahan dalam era persaingan yang ketat. Seperti halnya bisnis kedai kopi, yang saat ini mengalami peningkatan yang baik karena semakin banyaknya penggemar kopi di kota Bandung. Penelitian ini bertujuan untuk mengidentifikasi inovasi apa yang telah dilakukan Belikopi dengan produknya. Penelitian ini menggunakan pendekatan kualitatif, yang melibatkan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Alat utama penelitian kualitatif adalah subjeknya. Namun, penelitian ini berfokus pada belikopi bandung. Hasil penelitian menunjukkan bahwa Belikopi telah melakukan inovasi pada produknya dengan mengeluarkan seri Nusantara, yang merupakan minuman berciri khas Nusantara Jawa Barat. Varian yang dikeluarkan termasuk Bandrek, Bajigur, dan STMJ, dan selama proses inovasi, terdapat beberapa hal yang ditemukan, seperti hambatan, cara produk disampaikan kepada konsumen, evaluasi inovasi, dan perusahaan menggunakan promosi untuk memperkenalkan produk terbarunya kepada konsumen.
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Financial Technology Dalam Meningkatkan Kolektibilitas Pembayaran
Penelitian ini dilakukan untuk mengetahui pengaruh financial technology terhadap koletibilitas pembayaran SPP studi kasus di Sekolah Dasar Islam Abu Seno Bandung. Tujuan dari penelitian adalah sebagai pengetahuan untuk peran financial technology, tingkat kolektibilitas dan seberapa besar pengaruh financial technology terhadap kolektibilitas pembayaran di Sekolah Dasar Islam Abu Seno Bandung. Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan melalui kuesioner dengan metode simple random sampling. Total jumlah responden adalah sebanyak 160 orang. Teknik analisis data yang menggunakan cara Metode Structural Model-partial Least Square (SEM-PLS). Didasarkan oleh hasil penelitian, dapat disimpulkan bahwa tanggapan responden tentang financial technology masuk kedalam kategori setuju dan tanggapan responden mengenai variabel kolektibilitas pembayaran dapat dikategorikan tidak setuju. Hal ini menunjukan bahwa tingkat kolektibilitas pembayaran dapat dinyatakan dalam golongan lancar. Berdasarkan analisis deskriptif diperoleh bahwa variabel financial technology berpengaruh positif tidak signifikan terhadap kolektibiilitas pembayaran yang dijadikan sampel penelitian. Dapat dilihat bahwa T-statistik sebesar 1.030 yakni kurang dari t-table 1.96. dengan demikian hipotesis 1 dalam penelitian ditolak. . Dari hasil penelitian ini diinterpresentasikan bahwa tinggi rendahnya penggunaan financial technology tidak berpengaruh terhadap kolektibilitas pembayaran Arah hubungan positif menunjukan bahwa pada perusahaan sampel memiliki tingkat financial technology yang relatif rendah.
Analisis Kinerja Karyawan Melalui Penerapan Key Performance Indicator (KPI) di PT Jasa dan Kepariwisataan Jawa Barat (Perseroda)
Setiap perusahaan selalu berusaha untuk meningkatkan kinerja karyawannya dengan harapan tujuan perusahaan akan tercapai melalui penilaian yang dilakukan. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Analisis Kinerja Karyawan Melalui Penerapan Key Performance Indicator (KPI) di PT Jasa dan Kepariwisataan Jawa Barat (Perseroda).Penelitian ini menggunakan metode kualitatif dengan jenis penelitian analisis deskriptif dengan observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah reduksi data, model data, penarikan/verifikasi kesimpulan. Subjek dari penelitian kualitatif instrumen utamanya adalah peneliti. Hasil penelitian ini adalah (1) Penilaian kinerja karyawan dengan menerapkan Key Performance Indicator (KPI) yang dilakukan oleh PT Jaswita Jabar berjalan dengan optimal sehingga dapat mencapai target perusahaan dan menghasilkan produktivitas kerja yang meningkat. (2) PT Jaswita Jabar memaksimalkan penilaian kinerja karyawan dengan menerapkan Key Performance Indicator (KPI) dengan pemberian reward yaitu memberikan kesejahteraan bagi karyawan dan punishment berupa pengembangan dan pelatihan karyawan, serta karyawan yang telat mengisi KPI akan memiliki nilai kinerja 0 dan tidak memiliki hak lainnya (reward). (3) Dari ke lima indikator Key Performance Indicator (KPI) yang masih perlu diperhatikan yaitu aspek Healthy, Safety, Environment (HSE) karena kesehatan dan keselamatan karyawan menjadi poin utama ketika kinerja karyawan harus optimal dan tentunya untuk mencapai target perusahaan.
Analisis Penggunan Media Sosial Untuk Peningkatan UMKM di Kawasan Cadas Pangeran Sumedang
Saat ini banyak sekali orang lebih sering menggunakan media sosial sebagai pusat informasi dibanding dengan media lainnya. Untuk memanfaatkan hal tersebut, kami secara khusus menggagas penggunaan media sosial untuk membantu masyarakat khususnya di kawasan Cadas Pangeran Sumedang, Bagi para pelaku UMKM (Usaha Mikro Kecil Menengah) dalam memasarkan produk mereka dengan cara mengoptimalkan penggunaan teknologi. Kami ingin membantu masyarakat kawasan Cadas Pangeran dalam meningkatkan penguasaan teknologi informasi dan bisnis berbasis media sosial sebagai alat untuk mengenalkan dan memasarkan produk UMKM. Pembangunan jalan tol merupakan salah satu upaya pemerintah untuk meningkatkan konektivitas dan mobilitas antar wilayah. Namun, pembangunan jalan tol juga dapat memberikan dampak positif dan negatif bagi masyarakat sekitar, khususnya pelaku usaha mikro, kecil, dan menengah (UMKM). Penelitian ini bertujuan untuk menganalisis pengaruh pembangunan jalan tol terhadap dinamika bisnis UMKM di kawasan Cadas Pangeran Sumedang dengan menggunakan metode kualitatif deskriptif. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumen terhadap 10 pelaku UMKM yang berada di sepanjang jalan Cadas Pangeran. Hasil penelitian menunjukkan bahwa pembangunan jalan tol berpengaruh terhadap aspek-aspek seperti omset, strategi dan pemasaran, inovasi produk, kemitraan, dan kesejahteraan pelaku UMKM. Secara umum, dampak pembangunan jalan tol lebih banyak bersifat negatif daripada positif bagi pelaku UMKM di kawasan Cadas Pangeran.
The Role of Influencer Marketing and Sales Promotion on the Purchase Decision of Scarlett Whitening Products
This research is a quantitative research that examines social phenomena with the aims to determine the effect of influencer marketing and sales promotion on purchase decision of scarlett whitening products. The population of this research is scarlett whitening consumers. This research took a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The data collection for this research was in the form of distributing questionnaires to consumers who had bought and used scarlett whitening products. The data analysis technique used is descriptive analysis and inferential analysis by the Partial Least Square (PLS) 3.0 analysis tool. The results of this research state that the influencer marketing has a significant effect on purchasing decisions and sales promotion has a significant effect on purchasing decisions. The implications of this research, can be a reference for business owners in determining a marketing multichannel system to increase sales of scarlett whitening products, especially in sales promotion and marketing through influencers.
The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli
This research is a quantitative study that examines social phenomena with the aim of knowing the effects of internet marketing on purchasing intentions. The population of this study is Blibli consumers. This study took a sample of 100 respondents through non -probability sampling techniques for purposive sampling methods. Data collection in this study in the form of distributing questionnaires to users and those who have shopped using the Blibli site. The data analysis technique used is descriptive analysis and inferential analysis with data processing calculation analysis tools using partial least square (PLS) applications. After analyzing the data, the results show that there is a positive and significant influence on the internet marketing variable on the intention of purchasing.
Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Konsumen pada PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi
This study aims to evaluate the quality of mobile banking services at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi, assess consumer satisfaction with these services, and examine the impact of service quality on customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. The research employs a quantitative method with an associative approach. The sampling method used is probability sampling, with a sample size of 100 respondents. Data analysis involves classic assumption tests and hypothesis testing, including simple linear regression analysis, t-tests (partial tests), and the coefficient of determination (R²). The t-test results indicate that the quality of mobile banking services significantly affects customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. This is evidenced by a t-value of 15.177, which is greater than the t-table value of 0.195, with a significance level of 0.000, which is less than 0.05. The coefficient of determination results show that the quality of mobile banking services accounts for 70.22% of the variance in customer satisfaction, while the remaining 29.78% is influenced by other unexamined factors. The service quality dimensions that need improvement are responsiveness and empathy.
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