Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
type: channel
description: Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) is a scientific journal published by the Sangga Buana YPKP Social and Political Science Study Program with P-ISSN: 2774-2342 | E-ISSN: 2774-2202 published 3 times and 1 year (April, August, and December). The published articles have gone through a review process by reviewers with a double-blind process, where the author does not know whose article is being reviewed by whom and the reviewer also does not know who is reviewing whose article and the article is related to communication science. The articles that are published can also be in the form of scientific ideas, theoretical and conceptual studies, as well as practical applications from both academics or practitioners in the field of communication.
publisher: Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP
language: en
publication name: Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
issn: 2774-2342
copyright: Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
items: The Meaning Of "Nutritious" In Public Perception Of Depok City On Makan Bergizi Gratis (MBG) Program
items: Leadership Representation Of Julius Novachrono In Black Clover: A Visual Semiotic And Narrative Analysis
items: Decoding Authenticity In Digital Marketing: A Netnographic Study Of User-Generated Content, Algorithmic Curation, And Brand Storytelling On @Scarlettofficial
items: Family Communication Pattern On Addictive Online Game Teenager In Tiram Village Tukak Sadai South Bangka
items: Representation of Love of a Father with Disabilities through Gestures and Expressions
items: Parasocial Phenomenology Of Love And Deepspace Players Through The Gacha System
items: Reverse Agenda Setting In The Coverage Of Viral Issues In Online Media
items: Political Branding in Shaping Pramono Anung–Rano Karno’s 2024 Jakarta Campaign Image
items: Responses, Topics, And Sentiment In Comments On Abel Cantika's Youtube Video “Favourite Makeup Looks!”
items: Communication Dynamics In Toxic Relationships Among Teenagers In Bandung City
items: The Role Of Visual Communication Design Aesthetics In Increasing Consumer Purchasing Power On Social Media
items: Critical Discourse Analysis Of Waste Issue Reporting In Rri.Co.Id
items: Digital Public Relations Management in Educational Content on the Instagram Account @dishut_jabarthe
items: Analysis Of Puan Maharani's Political Communication Strategy As The Chairman Of The House Of Representing Public Criticism On Reporting On Mediaindonesia.Com
items: Crisis Communication Management PT KAI Public Relations Post-Incident Argo Bromo Anggrek Case
items: The Influence of Content Quality, Brand Image, and Brand Trust on the Effectiveness of Product Promotion on the Instagram Account of Kriya Sriwijaya
items: Comparing Mediamorphosis Of Web Streaming At Radio Idola And Prambors Semarang
items: The Utilization of TVRI West Java's YouTube Podcast to Enhance the Image of a Public Broadcasting Institution
items: Digital Self-Presentation And Cultural Adaptation Among Migrant Students Of Jakarta State University Through Instagram
items: Integrating Weekly Reflective Communication To Enhance Moral Ethics And Classroom Management Effectiveness
items: Peran Psikologi Komunikasi dalam Membangun Iklim Organisasi Kemahasiswaan Himpunan Mahasiswa Ilmu Komunikasi yang Kondusif
items: Strategi Pengajaran Publik Speaking dalam Membangun Kepercayaan Diri Peserta: Wawasan dari Trainer di Makassar
items: Branding dan Media Lokal: Strategi Komunikasi Pemasaran Pariwisata Sejarah di Aceh Besar
items: Makna Simbolik Tari Salonreng: Ekspresi Budaya dan Pelestarian Warisan di Desa Ara, Indonesia
items: Digital Communication Strategies Through GPS Technology For Monitoring Driver Performance
items: Exploring Consumer Motivations and Perceptions in Thrifting as a Lifestyle Choice
items: Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z
items: Peran Media Partner sebagai Instrumen Public Relations untuk Penguatan Citra Radio Pikiran Rakyat FM Bandung
items: Dedi Mulyadi's Political Communication Strategy in The 2024 West Java Gubernatory Election: Analysis Through The Agenda Setting Approach
items: Systematic Literature Review: Pengaruh Komunikasi Interpersonal Terhadap Keberhasilan Kerja Tim

The Meaning Of "Nutritious" In Public Perception Of Depok City On Makan Bergizi Gratis (MBG) Program
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description: The Free Nutritious Meals Program (MBG) is a national policy aimed at improving children’s nutritional quality and human resource development in Indonesia. This study aims to analysis how residents of Depok City interpret the concept of “nutritious” food within the MBG program. The study employs a qualitative approach based on a constructivist paradigm through interviews with parents, students, and community members. The analysis utilized Stuart Hall’s Encoding-Decoding theory and the Stimulus-Organism-Response model. The results indicate that the community interprets nutritious food not only based on nutritional content but also on cleanliness, freshness, taste, and family health experiences. There is a gap between government nutritional standards and community perceptions. Negative experiences regarding food quality erode public trust and lead to food waste behaviour within the MBG program.
subject: April Vol 7 No 1, 2026
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creator: Desna Aryana Pratiwi
creator: Amanda Devita Triana
creator: Aflah Kanaya Noor
creator: Nazwa Haliza Gunawan Azzahra
rights: Copyright (c) 2026
date: 2026-06-06
publication date: 2026-06-06
starting page: 137
ending page: 151
doi: 10.32897/buanakomunikasi.2026.7.1.5422

Leadership Representation Of Julius Novachrono In Black Clover: A Visual Semiotic And Narrative Analysis
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description: In the contemporary global landscape, society frequently encounters profound leadership crises, making the search for ideal leadership models within popular media increasingly vital. While previous studies on animated media predominantly focus on the heroic journeys of titular protagonists, there remains a critical gap in analyzing established, high-ranking authority figures who must navigate complex socio-political systems. This study addresses this gap by examining the representation of leadership embodied by Julius Novachrono in the anime Black Clover through visual semiotic and narrative analysis approaches. By decoding key episodes, the research identifies how visionary, transformational, ethical, and charismatic leadership dimensions are intricately portrayed through visual tension, dialogue, and character framing. The findings indicate that Julius Novachrono represents a counter-hegemonic leadership archetype; his deliberate ethical restraint, transformational mentorship of marginalized classes, and egalitarian sacrifice actively deconstruct the Clover Kingdom's discriminatory class hierarchy. Ultimately, this study posits that modern animated media serves as a sophisticated discursive space, offering audiences a rich symbolic vocabulary to critically evaluate systemic inequality and conceptualize value-oriented, responsible governance in real-world contexts.
subject: April Vol 7 No 1, 2026
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creator: Dwi Putra Asmara
creator: Made Wikrama Dana Iswara
rights: Copyright (c) 2026
date: 2026-06-03
publication date: 2026-06-03
starting page: 122
ending page: 136
doi: 10.32897/buanakomunikasi.2026.7.1.5404

Decoding Authenticity In Digital Marketing: A Netnographic Study Of User-Generated Content, Algorithmic Curation, And Brand Storytelling On @Scarlettofficial
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description: This research explores the intersection of algorithmic curation and brand authenticity on Instagram, focusing on @scarlettofficial. In a digital landscape governed by engagement-driven algorithms, brands face a tension between high-fidelity production and consumer demand for unvarnished authenticity. Utilizing a netnographic approach (July–September 2025) and grounded theory analysis, this study investigates how the strategic deployment of low-fidelity User-Generated Content (UGC) serves as a structural bridge to bypass algorithmic gatekeeping. Findings reveal that @scarlettofficial navigates the "pseudo-individuality" trap by integrating raw, peer-driven visual assets into its marketing matrix. These low-fidelity markers—characterized by natural lighting and informal narratives—function as potent social proof, fostering deep discursive engagement that satisfies both algorithmic metrics and the psychological need for authenticity. This study contributes to digital communication theory by framing authenticity as a dynamic, algorithmically mediated social construction.
subject: April Vol 7 No 1, 2026
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creator: Rofian Dedi Susanto
creator: Rifky Maulana
rights: Copyright (c) 2026
date: 2026-05-22
publication date: 2026-05-22
starting page: 109
ending page: 121
doi: 10.32897/buanakomunikasi.2026.7.1.5365

Family Communication Pattern On Addictive Online Game Teenager In Tiram Village Tukak Sadai South Bangka
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description: The phenomenon of online gaming addiction among adolescents in Tiram Village yields various psychosocial repercussions, including a decline in academic performance, diminished social interactions, and deteriorating family intimacy, notably in the intensity of communication. The dynamics of family communication patterns concerning adolescents addicted to online gaming constitute a critical issue that necessitates comprehensive investigation. This study analyzes the focal problem by employing McLeod and Chaffee’s Family Communication Patterns Theory, which encompasses four distinct communicative typologies: consensual, pluralistic, protective, and laissez-faire. This research adopts a descriptive qualitative approach, utilizing in-depth interviews with parents and adolescents exhibiting tendencies toward online gaming addiction. Furthermore, the researcher conducted casual observations, ensuring the trustworthiness and validity of the collected data through prolonged engagement in the research locale. The findings indicate that family communication patterns play a pivotal role in shaping online gaming addiction behaviors among adolescents in Tiram Village, Tukak Sadai Subdistrict, South Bangka Regency.
subject: April Vol 7 No 1, 2026
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creator: Kurdeniansyah Kurdeniansyah
creator: Joko Mohamat Santoso
creator: Pingky Romadhan
rights: Copyright (c) 2026
date: 2026-05-17
publication date: 2026-05-17
starting page: 92
ending page: 108
doi: 10.32897/buanakomunikasi.2026.7.1.5354

Representation of Love of a Father with Disabilities through Gestures and Expressions
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description: The development of family communication demonstrates the importance of nonverbal communication in building emotional closeness. The Indonesian version of the film Miracle in Cell No. 7 depicts the affection of a father with a disability to his child through gestures and facial expressions. This study aims to analyze the delivery of affection through gestures and expressions. The method used is a descriptive approach and Roland Barthes' semiotic analysis. Data were obtained through observation, documentation, interviews, and literature studies. The results show that affective gestures, caring expressions, and a combination of both are the main signs representing protection, warmth, sincerity, and responsibility of a father. Connotatively, these meanings strengthen father-child closeness, while at the mythical level, this film challenges stereotypes about fathers with disabilities. Thus, nonverbal communication becomes the main means of displaying sincere fatherly affection in the family. Keywords: gesture, facial expression, disabled father, affection, Roland Barthes' semiotics.
subject: April Vol 7 No 1, 2026
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creator: Eneng Agustina
creator: Koesworo Setiawan
creator: Robby Firliandoko
rights: Copyright (c) 2026
date: 2026-04-30
publication date: 2026-04-30
starting page: 17
ending page: 34
doi: 10.32897/buanakomunikasi.2026.7.1.5328

Parasocial Phenomenology Of Love And Deepspace Players Through The Gacha System
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description: The otome game phenomenon, Love and Deepspace, has evolved into a space for both emotional and financial investment among players. This study analyzes how players form and maintain parasocial interactions (PSI) and parasocial relationships (PSR) with game characters, which are subsequently reinforced through the gacha system. Utilizing a qualitative method with an Interpretative Phenomenological Analysis (IPA) approach, four players were interviewed. The findings reveal that immersive features and daily routines effectively cultivate emotional attraction. This intimacy is then commodified through the gacha system to unlock further romantic narratives. Furthermore, the study identifies real-world relationship status as a key differentiator: single players often utilize these interactions as a primary coping mechanism, whereas players with real-life partners maintain distinct boundaries. This study concludes that parasocial relationships in modern gaming have transitioned into transactional activities that exploit emotional needs via the gacha mechanism.
subject: April Vol 7 No 1, 2026
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creator: Araiya Madani Sholawati
creator: Sidiq Setyawan
rights: Copyright (c) 2026
date: 2026-04-11
publication date: 2026-04-11
starting page: 1
ending page: 16
doi: 10.32897/buanakomunikasi.2026.7.1.5314

Reverse Agenda Setting In The Coverage Of Viral Issues In Online Media
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description: This study examines the practice of reverse agenda setting in the news production process of the online media Tribunsumsel.com in reporting viral issues. Using a qualitative case study approach, data were collected through interviews with the editorial team and analysis of published news content. The findings indicate that news agenda formation occurs through interactions between social media, the newsroom, and the public. Viral issues on social media function as initial signals that attract media attention (agenda rippling), develop into structured news coverage (agenda diffusion), and culminate in follow-up reporting as a form of verification representing the final stage of reverse agenda setting. Despite pressures related to speed and virality, fact verification remains a core principle of journalistic practice. Overall, this study highlights a shift in the initial sources of media agendas in the digital era and underscores the challenges faced by online media in balancing timeliness, accuracy, and social responsibility.
subject: April Vol 7 No 1, 2026
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creator: Karerek
creator: Putri Fadyla
rights: Copyright (c) 2026
date: 2026-05-11
publication date: 2026-05-11
starting page: 50
ending page: 61
doi: 10.32897/buanakomunikasi.2026.7.1.5310

Political Branding in Shaping Pramono Anung–Rano Karno’s 2024 Jakarta Campaign Image
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description: The 2024 Jakarta Regional Election served as a strategic arena for the implementation of personal political branding in contemporary political communication. This study aims to analyze the personal branding strategies of Pramono Anung and Rano Karno prior to the official campaign period, highlighting how their identity, reputation, and public image were constructed and communicated. The research employed a descriptive qualitative method through literature review, media coverage analysis, and examination of the candidates’ political communication activities. The analysis utilized the Brand Identity Prism framework to map six dimensions of the candidates’ political brand identity. The findings indicate that the combination of Pramono Anung’s bureaucratic capital and Rano Karno’s public popularity formed a complementary personal branding strategy, strengthening credibility, emotional proximity, and legitimacy among Jakarta’s urban voters. The study concludes that personal branding constitutes a crucial and influential political communication strategy in shaping public perception and enhancing candidate appeal in the 2024 Jakarta Regional Election.
subject: April Vol 7 No 1, 2026
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creator: Umi Latifah
rights: Copyright (c) 2026
date: 2026-05-14
publication date: 2026-05-14
starting page: 76
ending page: 91
doi: 10.32897/buanakomunikasi.2026.7.1.5299

Responses, Topics, And Sentiment In Comments On Abel Cantika's Youtube Video “Favourite Makeup Looks!”
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description: This study analyses netizen interactions with a YouTube video titled “Favourite Makeup Look!”. Favourite Makeup Products' uploaded by the Abel Cantika channel. The purpose of this study is to understand netizen interaction patterns and the sentiment contained in the comments, as well as to identify the level of toxicity in the video's comment section. The method used is a qualitative case study approach using Communalytic.org software. The findings of this study indicate that this video received very positive responses from the audience, with 93.88% of comments in English and 91.02% of comments in other languages showing positive sentiment. Comment activity experienced a significant surge in the period from late March to early April 2025, indicating potential virality. However, interactions after the peak tended to decline and were more one-sided, with few replies given. In addition, the average toxicity score was very low, indicating that the comments in this video tended to be safe and free from harmful content. The significance of these findings shows that the video was able to create a positive and safe space for interaction, but did not encourage further conversation or in-depth discussion
subject: April Vol 7 No 1, 2026
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creator: Viola Normayanti
creator: Muh. Akbar
creator: Arianto
rights: Copyright (c) 2026
date: 2026-05-08
publication date: 2026-05-08
starting page: 35
ending page: 49
doi: 10.32897/buanakomunikasi.2026.7.1.5295

Communication Dynamics In Toxic Relationships Among Teenagers In Bandung City
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description: This study examines the dynamics of communication in toxic relationships among adolescents in Bandung, focusing on possessiveness, restrictions on social interaction, and verbal and physical abuse that occur in such relationships. The purpose of this study is to understand the patterns of communication in toxic relationships, their impact on mental health, and the dynamics of forgiveness that occur in such relationships. The research method used was a qualitative approach with in-depth interviews with adolescents involved in toxic relationships. The results show that patterns of possessiveness and social control are the main characteristics of toxic relationships, while verbal and physical abuse reduce the victim's self-confidence and mental health. The repeated process of forgiveness worsens emotional dependence and prolongs the harmful relationship. These findings have important implications for the development of psychological interventions for adolescents.
subject: April Vol 7 No 1, 2026
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creator: Fadia Annisa Rezkita
creator: Jeanny Maria Fatimah
creator: Tuti Bahfiarti
rights: Copyright (c) 2026
date: 2026-05-11
publication date: 2026-05-11
starting page: 62
ending page: 75
doi: 10.32897/buanakomunikasi.2026.7.1.5230

The Role Of Visual Communication Design Aesthetics In Increasing Consumer Purchasing Power On Social Media
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description: In the internet era dominated by social media, visual communication styles greatly influence customer perceptions and behavior. The purpose of this study is to further explore how visual aesthetics, particularly in terms of Instagram feed design, influence the purchasing power of young female customers in the city of Yogyakarta. Since women are often considered a potential target market with high consumption levels, this phenomenon is interesting to study. This study employs a descriptive qualitative research method by conducting in-depth interviews with millennials in Yogyakarta. The findings reveal that the design of online stores' Instagram feeds is significantly influenced by visual aesthetics. If the visual design presented is appealing, innovative, and aligns with the buyer's personal style, they are more likely to be interested and decide to purchase the product. These results indicate that online businesses should prioritize investing in high-quality visual design..
subject: Desember Vol 6 No 3
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creator: Eko Agung Sugiyarto
creator: Maryami
rights: Copyright (c) 2026
date: 2026-01-31
publication date: 2026-01-31
starting page: 355
ending page: 366
doi: 10.32897/buanakomunikasi.2025.6.03.5198

Critical Discourse Analysis Of Waste Issue Reporting In Rri.Co.Id
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description: The issue of waste, as both an ecological and social problem, demands that mass media not only report facts but also frame a sense of collective responsibility between the government and society. This study analyzes how rri.co.id frames the issue of waste accumulation at the Temporary Disposal Site (TPS) in Bukit Betung, Bangka, using Norman Fairclough’s Critical Discourse Analysis framework. The analysis covers three dimensions: text, discourse practice, and social practice. At the textual level, rri.co.id employs a neutral and educational tone, using phrases such as “public awareness” and “shared responsibility.” The discourse practice dimension reveals a top–down communication pattern, with government officials as the dominant sources and citizens positioned merely as narrative support. In the social practice dimension, the reporting reinforces a paternalistic ideology, shifting responsibility primarily onto individual behavior while structural aspects—such as waste management policies and infrastructure—receive limited attention.
subject: Desember Vol 6 No 3
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creator: Iksander Iksander
creator: Joko Mohamat Santoso
rights: Copyright (c) 2026
date: 2026-01-15
publication date: 2026-01-15
starting page: 322
ending page: 339
doi: 10.32897/buanakomunikasi.2025.6.03.5163

Digital Public Relations Management in Educational Content on the Instagram Account @dishut_jabarthe
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description: This study examines the strategic management of Digital Public Relations through educational content on the Instagram account @dishut_jabar. Employing a descriptive qualitative approach, data were collected through semi-structured interviews, direct observation, content analysis, and documentation. The findings reveal that digital public relations are managed systematically through content planning, visually engaging designs, communicative language, and interactive formats such as infographics, quizzes, and short-form videos. Two-way communication in the comment section facilitates dialogic interaction, encourages public discussion, and supports participation in environmental initiatives such as Jumat Menanam, despite challenges related to audience engagement and platform algorithms. These practices reflect the principles of Kent and Taylor’s Dialogic Public Relations Theory, including mutuality, propinquity, empathy, and risk. Overall, the study demonstrates how dialogic and educational social media communication can enhance public engagement and participation in government-led environmental conservation efforts.
subject: Desember Vol 6 No 3
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creator: Siti Nur Anggraeni Kuswanti
creator: Rizki Surya Tawaqal
creator: Detya Wiryany
rights: Copyright (c) 2025
date: 2026-01-10
publication date: 2026-01-10
starting page: 308
ending page: 321
doi: 10.32897/buanakomunikasi.2025.6.03.5147

Analysis Of Puan Maharani's Political Communication Strategy As The Chairman Of The House Of Representing Public Criticism On Reporting On Mediaindonesia.Com
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description: This study examines Puan Maharani’s political communication strategy as Speaker of the Indonesian House of Representatives in responding to public criticism reported by MediaIndonesia.com. Using a constructivist paradigm, a qualitative descriptive approach, and Aristotelian rhetorical theory (ethos, pathos, and logos), the study analyzes news texts containing her statements. The findings show that Puan employs a reflective and legitimative rhetoric by acknowledging criticism, using inclusive emotional language, and presenting rational arguments. This strategy aims to rebuild public trust and strengthen the DPR’s institutional image in the digital media era.
subject: Desember Vol 6 No 3
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creator: Roisatunnisa Roisatunnisa
creator: Ahmad Miftah Rizky
creator: Muhammad Shohibul Izar
creator: Niken Wulandari
rights: Copyright (c) 2026
date: 2026-01-26
publication date: 2026-01-26
starting page: 340
ending page: 346
doi: 10.32897/buanakomunikasi.2025.6.03.5102

Crisis Communication Management PT KAI Public Relations Post-Incident Argo Bromo Anggrek Case
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description: This study stems from the case of the Argo Bromo Anggrek train derailment, which creates significant pressure on the reputation of PT Kereta Api Indonesia and requires a structured and rapid communication response. The purpose of this study is to analyze the application of crisis communication management based on Situational Crisis Communication Theory in an effort to restore public trust. The research used qualitative methods with case studies through in-depth interviews, analysis of official documents, and review of digital content related to the company's response. The results showed that PT KAI implemented a rebuild strategy through public apologies, compensation, and corrective actions combined with a bolstering strategy through the visual presentation of recovery progress in the field. The roles of the Supporting Public External Unit and the Social Media & Corporate Portal Unit complement each other, with the USPE maintaining the consistency of factual information in the mainstream media, while the USPC manages the dynamics of public emotions through more relatable and empathetic content. The findings also show that the company leadership's apology and transparency of information successfully reduced tensions and significantly improved public perception. This study concludes that PT KAI's success was influenced by the integration of consistent messaging, the use of digital sentiment monitoring, and the ability to balance technical explanations and empathy in crisis situations.
subject: Desember Vol 6 No 3
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creator: Jisca Putri Sagara Hati
creator: Rizki Surya Tawaqal
rights: Copyright (c) 2025
date: 2025-12-29
publication date: 2025-12-29
starting page: 273
ending page: 288
doi: 10.32897/buanakomunikasi.2025.6.03.5089

The Influence of Content Quality, Brand Image, and Brand Trust on the Effectiveness of Product Promotion on the Instagram Account of Kriya Sriwijaya
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description: The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened opportunities for the use of Instagram as a digital marketing platform. Kriya Sriwijaya, as a center for education and the development of South Sumatra’s crafts, used this platform to expand its market reach and promote local cultural products. This study aimed to analyze the influence of content quality, brand image, and brand trust on the effectiveness of product promotion on the Kriya Sriwijaya Instagram account, both partially and simultaneously. The research employed an explanatory quantitative method. The results showed that content quality and brand image had significant effects on promotional effectiveness, with p-values of 0.00 < 0.05. Meanwhile, brand trust had no significant effect, indicated by a p-value of 0.120 > 0.05. Simultaneously, the three variables explained 74.1% of promotional effectiveness. These findings indicated that content quality and brand image reinforced brand perception and enhanced promotional effectiveness. Keywords: Content Quality, Brand Image, Brand Trust, Promotional Effectiveness, Instagram
subject: Desember Vol 6 No 3
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creator: Anjani Sanjani
creator: Leti Karmila
rights: Copyright (c) 2025
date: 2025-12-25
publication date: 2025-12-25
starting page: 255
ending page: 272
doi: 10.32897/buanakomunikasi.2025.6.03.5065

Comparing Mediamorphosis Of Web Streaming At Radio Idola And Prambors Semarang
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description: The development of digital technology has changed media consumption patterns and encouraged traditional radio to adapt through web streaming services. This study compares the mediamorphosis of the web streaming platforms of Radio Idola FM and Radio Prambors FM Semarang as a strategy to face digital transformation. Using a descriptive qualitative approach with a case study method, data were collected through website observations and interviews with digital content managers. The findings show that Radio Idola FM emphasizes news, talk shows, and interview archives to maintain its adult audience. Meanwhile, Radio Prambors FM focuses on entertainment, music, podcasts, and interactive visual design to attract younger listeners. These findings indicate that mediamorphosis success is strongly influenced by audience segmentation and the integration of web streaming as an interactive medium.
subject: Desember Vol 6 No 3
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creator: Melinda Fadyah Zahra
creator: Heni Indrayani
rights: Copyright (c) 2025
date: 2025-12-30
publication date: 2025-12-30
starting page: 289
ending page: 307
doi: 10.32897/buanakomunikasi.2025.6.03.4958

The Utilization of TVRI West Java's YouTube Podcast to Enhance the Image of a Public Broadcasting Institution
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description: This qualitative case study research analyzes TVRI West Java’s strategy in utilizing youtube podcasts to build a positive image as a Public Broadcasting Institution (LPP). Furthermore, this study identifies the challenges and successes in integrating digital content. Data was gathered through in-depth interviews with the new media content management, observation of the podcasts content, and documentation studies, then analyzed using data reduction, display, and conclusion drawing, and validated by triangulation. The results indicate that the utilization of youtube podcasts is a highly effective media convergence strategy. The platform not only disseminates content but also successfully creates a new image that is more modern, relevant, and accessible, especially among the young audience. This strategy significantly strengthens TVRI West Java’s position amid digital media competition, demonstrating the LPP’s adaptability, and allows for a more personal reach to the audience.
subject: Desember Vol 6 No 3
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creator: Virisya Olivia Pingkan
creator: Ira Aryanti Rasyi Lubis
rights: Copyright (c) 2025
date: 2025-12-23
publication date: 2025-12-23
starting page: 240
ending page: 254
doi: 10.32897/buanakomunikasi.2025.6.03.4962

Digital Self-Presentation And Cultural Adaptation Among Migrant Students Of Jakarta State University Through Instagram
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description: In today’s interconnected world, social media plays a vital role in how individuals build and display their identities, particularly among Generation Z. This study explores how migrant students employ Instagram’s multiple account features as a means of managing impressions, forming interpersonal connections, and navigating cultural adaptation. Drawing on Erving Goffman’s dramaturgy theory, the research examines frontstage and backstage behaviors within digital environments, highlighting how public and private expressions reflect broader cultural and emotional dynamics. Using a qualitative descriptive approach, data were gathered through in-depth interviews and digital content observation. The findings reveal that while public accounts reflect aspirational self-representations aimed at social validation, private spaces serve as emotional outlets that enable authenticity and interpersonal closeness. This demonstrates how digital platforms function as arenas for cultural negotiation and identity work, underscoring the interpersonal complexities of digital communication.
subject: Desember Vol 6 No 3
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creator: Khansa Syifaa
creator: Maulina Larasati Putri
creator: Vera Wijayanti Sutjipto
creator: Marisa Puspita Sary
creator: Sila Nirmala
creator: Nur Rahmat
rights: Copyright (c) 2025
date: 2026-02-02
publication date: 2026-02-02
starting page: 367
ending page: 382
doi: 10.32897/buanakomunikasi.2025.6.03.4859

Integrating Weekly Reflective Communication To Enhance Moral Ethics And Classroom Management Effectiveness
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description: The transition from elementary to junior high school is a critical phase often marked by emotional instability, low ethical awareness, and a decline in students’ communication skills. This study aims to examine the effectiveness of weekly reflections integrated with classroom teacher–student communication as a strategy for developing moral and ethical character to foster conducive classroom management. A mixed-method approach was employed, with data collected through observation, daily reflections, and Google Form questionnaires. The findings indicate that consistent weekly reflections encourage improvements in students’ self-awareness, critical thinking, and self-control. This study underscores that the integration of reflection and communication is a strategic and effective approach to shaping new student habitus during the transition period.
subject: Desember Vol 6 No 3
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creator: Jennifer Haryanto
creator: Vincentius Jimnie
rights: Copyright (c) 2026
date: 2026-01-26
publication date: 2026-01-26
starting page: 347
ending page: 354
doi: 10.32897/buanakomunikasi.2025.6.03.4854

Peran Psikologi Komunikasi dalam Membangun Iklim Organisasi Kemahasiswaan Himpunan Mahasiswa Ilmu Komunikasi yang Kondusif
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description: This study examines the role of communication psychology in fostering a conducive organizational climate in the Student Association of Communication Studies (HIMAKOM). The study aims to analyze how interpersonal communication practices, member motivation, conflict resolution, and leadership based on communication psychology contribute to a positive organizational climate. The research employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews with HIMAKOM administrators, including the chairperson, secretary, and treasurer, as well as participatory observation of organizational activities. The findings reveal that open, routine, and two-way communication plays a crucial role in building a conducive organizational climate. While the formal structure provides a framework, the effectiveness of the organizational climate is largely influenced by psychological factors and the quality of communication among members. The study concludes that the application of communication psychology is not merely a tool for information delivery but a strategic approach to fostering healthy interpersonal relationships, reinforcing value alignment, and creating a productive, harmonious, and conducive organizational climate in HIMAKOM
subject: Agustus Vol 6 No 2
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creator: Evie Sophia
creator: Hamidah Hamidah
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 230
ending page: 239
doi: 10.32897/buanakomunikasi.2025.6.2.4797

Strategi Pengajaran Publik Speaking dalam Membangun Kepercayaan Diri Peserta: Wawasan dari Trainer di Makassar
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description: This article aims to explore the teaching strategies used by public speaking trainers in Makassar City in building participants' confidence, with a focus on strengthening ethos, pathos, and logos as important factors in improving public speaking skills. This study uses a qualitative approach with a descriptive study method, with data collected through in-depth interviews with two main informants, namely Putri Kumalasarisultan and Yudha Prawira Hasta, both of whom are experienced public speaking trainers in Makassar. The results of the study show that the teaching strategies used by both trainers involve experiential learning methods, personal coaching, and the creation of a safe emotional climate to build participants' confidence. Participants' ethos is strengthened through direct experience and personal feedback, while pathos is developed through psychologically supportive classroom design. Participants' logos were strengthened through simulation and role-play techniques that provided real-life speaking experiences and improved their ability to construct logical and structured arguments.
subject: Agustus Vol 6 No 2
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creator: Munadian Yunadia Sahabuddin
creator: Muh. Akbar
creator: Moehammad Iqbal Sultan
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 215
ending page: 229
doi: 10.32897/buanakomunikasi.2025.6.2.4746

Branding dan Media Lokal: Strategi Komunikasi Pemasaran Pariwisata Sejarah di Aceh Besar
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description: Aceh Besar is rich in mature tourist destinations that can be used as a source of creative economic growth for the community. In addition, the iconic historic tourism destination, Aceh Besar has many tourist destinations that can be branded through the use of local media. This study aims to further examine the use of local media in creating the historic tourism marketing communications in Aceh Besar. Data collection was conducted through interviews and participatory observation. The results show that the Aceh Besar Tourism and Youth Agency (DISPARPORA) does not build relationships with local media, but instead uses tourism ambassadors as spokespersons and outdoor media for each event. Meanwhile, local media brands promote tourism through articles produced as part of their support for tourism in Aceh Besar.
subject: Agustus Vol 6 No 2
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creator: Ulfa Khairina
creator: Nur Samaliah
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 186
ending page: 198
doi: 10.32897/buanakomunikasi.2025.6.2.4675

Makna Simbolik Tari Salonreng: Ekspresi Budaya dan Pelestarian Warisan di Desa Ara, Indonesia
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description: Indonesian traditional dance, as part of cultural heritage, contains deep symbolic values. One interesting example is the Salonreng Dance from Ara Village, South Sulawesi, which reflects the relationship between humans and nature, culture, and spiritual power. Although it plays an important role in the lives of the local community, understanding of the symbolic meaning contained in the movements, music, costumes, and rituals of this dance is still limited. This study aims to explore the symbolic meaning in the Salonreng Dance and its role in strengthening the cultural identity of the Ara Village community. This study uses a qualitative approach with semiotic analysis, specifically Ferdinand de Saussure's theory, to understand the relationship between the signifier and the signified in each dance movement. Data was collected through interviews with key informants, participatory observation, and documentation. The results of the study show that each movement in the Salonreng Dance contains symbolic meanings that reflect local cultural values, such as happiness in marriage, acceptance, and maintaining harmony in the household. In addition, Salonreng Dance also plays an important role in strengthening social relationships and preserving ancestral traditions. The significance of these findings lies in a deeper understanding of the role of dance in maintaining local cultural identity and facing the challenges of globalization. This research also contributes to the preservation of Salonreng Dance as a cultural heritage that must be preserved and passed on to future generations.
subject: Agustus Vol 6 No 2
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creator: Reyna Salsabila Akram
creator: Alem Febri Sonni
creator: Muh. Akbar
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 168
ending page: 185
doi: 10.32897/buanakomunikasi.2025.6.2.4664

Digital Communication Strategies Through GPS Technology For Monitoring Driver Performance
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description: This study explores the use of GPS-based digital communication strategies to monitor driver performance at PT Mitra Jaya Persada. Using a descriptive qualitative approach, data were collected through in-depth interviews, observation, and documentation involving three key informants. The findings show that the company utilizes tools such as WhatsApp, SMS, and GPS Tracker to deliver instructions and track driver locations in real time. The monitoring team plays a central role in operational coordination. Key challenges include signal disruptions and the lack of formal training for drivers. Despite these limitations, the system has proven effective in improving discipline and accountability. The study recommends strengthening digital communication infrastructure and enhancing human resource competence in logistics operations.
subject: Agustus Vol 6 No 2
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creator: Tri Apriyanti
creator: Veranus Sidharta
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 158
ending page: 167
doi: 10.32897/buanakomunikasi.2025.6.2.4607

Exploring Consumer Motivations and Perceptions in Thrifting as a Lifestyle Choice
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description: Thrifting, or buying second-hand fashion items, is becoming increasingly popular among Indonesian Generation Z as a response to sustainability concerns and criticisms of the fast fashion industry. This study explores the motivations and perceptions of Gen Z consumers in adopting thrifting as a sustainable lifestyle. Using a qualitative case study method, in-depth interviews were conducted with nine young urban thrifting consumers. The findings indicate that economic and aesthetic motives are dominant, while environmental awareness emerges later, shaped by digital content and social campaigns. Social stigma and limited environmental education remain barriers. This research provides insight into sustainable consumer behavior and strategic recommendations for fashion industry players and public communication campaigns.
subject: Agustus Vol 6 No 2
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creator: Deden Ramdan
creator: Shofira Pertiwi
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 131
ending page: 137
doi: 10.32897/buanakomunikasi.2025.6.2.4600

Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z
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description: This study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.
subject: Agustus Vol 6 No 2
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creator: Rahasdita Reo Hansdoko
creator: Fitria Ayuningtyas
creator: Nurannafi Farni Syam Maella
creator: Didik Sugeng Widiarto
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 199
ending page: 205
doi: 10.32897/buanakomunikasi.2025.6.2.4595

Peran Media Partner sebagai Instrumen Public Relations untuk Penguatan Citra Radio Pikiran Rakyat FM Bandung
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description: This study examines the strategy of Radio Pikiran Rakyat FM (PRFM) in implementing a media partner program designed to reinforce a positive brand image and expand audience reach. Employing a descriptive qualitative methodology, data were obtained through in-depth interviews with PRFM’s internal stakeholders (General Manager, Head of Marketing Communication, Editor in Chief) and external media partners, as well as through participant observation. The findings reveal the enactment of five key image dimensions—credibility, trust, security, transparency, and engagement—strengthened by the professionalism of PRFM’s team, the flexibility of full barter and semi-barter collaboration models, and responsive communication practices. Media partners reported enhanced event exposure and expressed strong loyalty toward ongoing collaboration. Although formal evaluation currently focuses on partner retention, the introduction of quantitative and qualitative feedback mechanisms is recommended to support continuous program improvement. The study concludes that PRFM’s media partner program effectively solidifies its positive image and fosters strategic synergy while highlighting the importance of structured evaluation and the diversification of promotional platforms to optimize collaborative outcomes.
subject: Agustus Vol 6 No 2
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creator: Farida Farida
creator: Firda Kurnia Rahman
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 138
ending page: 157
doi: 10.32897/buanakomunikasi.2025.6.2.4511

Dedi Mulyadi's Political Communication Strategy in The 2024 West Java Gubernatory Election: Analysis Through The Agenda Setting Approach
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description: Dedi Mulyadi's successful 2024 West Java Gubernatorial Election campaign integrated traditional Sundanese culture with digital media, a strategy analyzed through a descriptive qualitative methodology examining academic sources, online news, and social media. His consistent portrayal as a compassionate, humble, and approachable leader, amplified by positive content on YouTube, Facebook, and TikTok, was central to his political communication. Mulyadi deliberately utilized Sundanese cultural symbols to reinforce his political identity, while significant support from a coalition of political parties broadened his electoral reach. Through an effective agenda-setting strategy, he successfully framed crucial issues positively, thereby countering negative campaigns and offering valuable insights for future local political communication approaches that blend digital and cultural elements.
subject: Agustus Vol 6 No 2
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creator: Ai Norma Yunita
creator: Al Haura Millani
creator: Anissa Rizqi Syafitri
creator: Citra Dewi Agustin
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 119
ending page: 130
doi: 10.32897/buanakomunikasi.2025.6.2.4491

Systematic Literature Review: Pengaruh Komunikasi Interpersonal Terhadap Keberhasilan Kerja Tim
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description: This study examines the impact of interpersonal communication on teamwork success through a systematic literature review (SLR) of 15 scientific articles from 2020-2025. The results show that interpersonal communication is very important in building trust, reducing conflict, increasing cohesion, and strengthening team collaboration. With effective communication, team performance increases significantly. This study concludes that interpersonal communication is a strategic aspect in human resource management that supports the achievement of organizational goals through optimal teamwork.
subject: Agustus Vol 6 No 2
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creator: Imro'atus Sholihah
creator: Nurul Khoirinnisa’
creator: Khusnu Milad
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 206
ending page: 214
doi: 10.32897/buanakomunikasi.2025.6.2.4369