Journal of Management Science Inspiration (P-ISSN: 2961-7405 |E-ISSN: 2961-7995) is a scientific periodical journal published twice a year (February - August) by the Master of Management Study Program, Directorate of Postgraduate Studies, Universitas Sangga Buana. This journal disseminates original research findings in the field of Management Science and aims to develop concepts, theories, perspectives, paradigms, and methodologies within Management studies. The journal covers various aspects of management, including human resource management, marketing management, finance management, operation management, strategic management, risk management, educational management, hospital management, health management, knowledge management, economic management and tourism management. The first issue of the Journal of Management Science Inspiration, Volume 01, Issue 01, was published in August 2022. All submitted manuscripts undergo evaluation by reviewers through a double-blind review process, ensuring that the reviewers do not know the authors' identities, and vice versa. link slot slot link slot gacor link slot maxwin
Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Pengaruh Kegiatan Akademik dan Tugas Pelayanan RUmah Sakit Terhadap Tingkat Stres Serta Dampaknya Pada Kinerja Dokter Residen Radiologi di Rumah Sakit X
Residen radiologi di rumah sakit pendidikan memiliki tanggung jawab ganda dalam kegiatan akademik dan pelayanan rumah sakit yang berpotensi meningkatkan tingkat stres serta memengaruhi kinerja. Penelitian ini bertujuan menganalisis pengaruh kegiatan akademik dan tugas pelayanan rumah sakit terhadap tingkat stres serta implikasinya terhadap kinerja residen radiologi di Rumah Sakit X. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 60 residen radiologi. Analisis data dilakukan menggunakan statistik deskriptif, regresi linier berganda, analisis jalur, dan uji Sobel untuk menguji peran mediasi tingkat stres. Hasil penelitian menunjukkan bahwa kegiatan akademik dan tugas pelayanan rumah sakit berpengaruh signifikan terhadap tingkat stres. Tingkat stres berpengaruh negatif dan signifikan terhadap kinerja residen. Selain itu, tingkat stres terbukti memediasi secara parsial hubungan antara beban akademik dan pelayanan dengan kinerja. Manajemen stres yang efektif diperlukan untuk menjaga kinerja residen tetap optimal.
Kemitraan Strategis Antar-Unit Ekonomi Lokal: Kolaborasi KMP Benteng dan Dapur MBG Sukabumi
Penguatan ekonomi lokal menuntut adanya sinergi antar-unit ekonomi berbasis komunitas agar mampu menghadapi dinamika rantai pasok dan keterbatasan sumber daya. Penelitian ini bertujuan untuk menganalisis kemitraan strategis antara Koperasi Merah Putih (KMP) Kelurahan Benteng dan pengelola Dapur Makan Bergizi Gratis (MBG) di Kota Sukabumi, dengan fokus pada pola kerja sama dan manajemen rantai pasok pangan. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumentasi. Informan dipilih secara purposif berdasarkan keterlibatan langsung dalam praktik kemitraan. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, serta didukung dengan triangulasi sumber untuk menjaga keabsahan data. Hasil penelitian menunjukkan bahwa kemitraan antara KMP Benteng dan Dapur MBG telah berjalan secara operasional dengan dukungan legalitas kelembagaan koperasi, mekanisme rantai pasok yang relatif terstruktur, serta integrasi peran personel yang mempercepat koordinasi. KMP Benteng berperan sebagai penghubung utama antara distributor dan Dapur MBG dalam penyediaan bahan pangan seperti beras SPHP, telur, dan minyak goreng. Meskipun masih terdapat keterbatasan dalam formalitas kerja sama dan kapasitas manajerial, kemitraan ini terbukti mampu menjaga stabilitas pasokan pangan sekaligus memperkuat fungsi koperasi sebagai penggerak ekonomi lokal. Penelitian ini menyimpulkan bahwa kemitraan strategis antar-unit ekonomi lokal yang dibangun atas dasar kebutuhan riil, kepercayaan, dan komunikasi intensif dapat menjadi strategi efektif dalam mendukung pembangunan ekonomi lokal yang berkelanjutan.
Implementasi Whatsapp Sebagai Alat Pemasaran Digital dan Dampaknya Terhadap Loyalitas Pelanggan: Studi Kasus Vondelgym
Penelitian ini mengkaji implementasi WhatsApp sebagai alat pemasaran digital di Vondelgym Amsterdam dan Rotterdam serta dampaknya terhadap loyalitas pelanggan. Menggunakan pendekatan kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara mendalam dengan 32 informan (8 staf manajemen dan 24 pelanggan), observasi partisipatif, dan analisis dokumen di empat lokasi Vondelgym. Temuan menunjukkan bahwa fitur WhatsApp Business seperti pesan otomatis, balasan cepat, dan label efektif meningkatkan responsivitas komunikasi dengan tingkat respons 87% dalam waktu kurang dari dua jam. Implementasi WhatsApp berdampak positif pada empat dimensi loyalitas (kognitif, afektif, konatif, dan tindakan) terbukti dari peningkatan tingkat perpanjangan keanggotaan dari 68% menjadi 79% dan lonjakan partisipasi program dari 15 menjadi 35-40 peserta per sesi. Tantangan utama mencakup manajemen volume komunikasi, ekspektasi ketersediaan layanan, dan personalisasi dalam skala besar. Strategi optimalisasi melalui sistem rotasi staf, kalender konten terstruktur, dan pelatihan komunikasi digital terbukti efektif mempertahankan kualitas layanan yang konsisten.
Konsistensi Desain Toko Dalam Perspektif Konsumen: Studi Pada Toko Roti Sidodadi
Konsistensi desain toko merupakan elemen krusial dalam membangun identitas merek dan loyalitas konsumen, namun penelitian tentang perspektif konsumen terhadap konsistensi desain toko tradisional di Indonesia masih terbatas. Penelitian ini bertujuan mengeksplorasi persepsi konsumen terhadap konsistensi desain Toko Roti Sidodadi di Bandung. Penelitian ini menggunakan metode kualitatif dengan desain studi kasus melibatkan 18 informan melalui wawancara mendalam dan observasi partisipatif, dianalisis menggunakan analisis tematik. Konsumen mempersepsikan konsistensi desain secara holistik melalui tiga dimensi; visual consistency (warna dan logo klasik), functional consistency (tata letak familiar), dan experiential consistency (aroma khas dan pelayanan personal). Dimensi experiential memiliki bobot tertinggi dalam membentuk emotional attachment dan nostalgia lintas generasi. Konsistensi desain Toko Roti Sidodadi menciptakan diferensiasi kuat melalui autentisitas dan generational continuity, memberikan implikasi bahwa modernisasi toko tradisional harus memprioritaskan preservasi elemen konsistensi yang membentuk koneksi emosional konsumen.
Pengaruh Komunikasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada perusahaan CV. Malilkids Kabupaten Bandung Barat
Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi dan disiplin kerja terhadap kinerja karyawan pada CV Malilkids Kabupaten Bandung Barat, baik secara langsung maupun tidak langsung. Latar belakang penelitian ini didasari oleh pentingnya peran komunikasi yang efektif serta disisplin kerja dalam meningkatkan kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis jalur (path analysis) sebagai alat analisis utama. Data diperoleh melalui penyebaran kuesioner kepada 52 karyawan sebagai responden. Uji validitas dan reabilitas dilakukan terlebih dahulu untuk memastikan kelayakan instrument penelitian. Selanjutnya, data dianalisis menggunakan analisis jalur untuk melihat hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa komunikasi berpengaruh positif dan signifikan terhadap kinerja karyawan, baik secara langsung melalui disiplin kerja sebagai variabel intervening. Disiplin kerja juga terbukti memiliki pengaruh langsung yang positif dan signifikan terhadap kinerja karyawan. Nilai koefisien jalur menunjukkan bahwa disiplin kerja memiliki peran mediasi parsial dalam hubungan antara komunikasi dan kinerja. Dengan demikian, dapat disimpulkan bahwa peningkatan komunikasi yang efektif dan disiplin kerja yang tinggi secara simultan dapat meningkatkan kinerja karyawan pada CV. Malilkids.
Pengaruh Influencer & Product Quality Terhadap Kepuasan Pelanggan Produk Azarine di Marketplace Shopee (Studi Kasus pada Mahasiswa Fakultas Ekonomi Universitas Nasional Pasim)
Penelitian ini bertujuan menganalisis pengaruh Influencer dan Product Quality terhadap Kepuasan Pelanggan produk Azarine di marketplace Shopee. Urgensi penelitian didorong oleh fenomena kesenjangan antara intensitas strategi influencer marketing dengan tingkat kepuasan aktual konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-asosiatif terhadap 121 mahasiswa Fakultas Ekonomi Universitas Nasional Pasim sebagai responden. Teknik analisis data menggunakan regresi linear berganda dengan uji validitas, reliabilitas, dan asumsi klasik. Hasil penelitian menunjukkan Influencer berpengaruh signifikan dengan kontribusi 25,9% (t hitung = 4,975), Product Quality berpengaruh dominan dengan kontribusi 67,5% (t hitung = 12,440), dan secara simultan keduanya memberikan pengaruh 93,4% (F hitung = 838,135) terhadap Kepuasan Pelanggan. Kontribusi penelitian memberikan pemahaman empiris bahwa kualitas produk aktual menjadi determinan utama kepuasan pelanggan, meskipun strategi influencer marketing tetap berperan signifikan dalam membentuk persepsi awal konsumen pada ekosistem e-commerce.
Analisis Faktor EUCS Terhadap Kepuasan Pengguna RME di Klinik Pratama Mataram
Rekam Medis Elektronik merupakan inovasi digital di bidang layanan kesehatan yang ditujukan untuk meningkatkan mutu, ketepatan, dan efisiensi pelayanan. Tingkat keberhasilan penerapannya ditentukan oleh kepuasan tenaga kesehatan sebagai pengguna utama. Penelitian ini menganalisis pengaruh lima dimensi dalam kerangka End User Computing Satisfaction meliputi isi, keakuratan, tampilan, kemudahan penggunaan, dan ketepatan waktu terhadap kepuasan pengguna RME di tiga klinik pratama di Kota Mataram, yaitu Klinik Asy-Syifa, Klinik K-Risna Medika, dan Klinik Nayaka Husada. Metode penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-verifikatif. Seluruh populasi pengguna RME pada ketiga klinik (51 responden) dijadikan sampel melalui teknik total sampling. Instrumen berupa kuesioner dianalisis dengan regresi linier berganda. Hasil penelitian membuktikan bahwa kelima dimensi End User Computing Satisfaction berpengaruh signifikan baik secara parsial maupun simultan terhadap kepuasan pengguna. Temuan ini menekankan pentingnya peningkatan kualitas setiap dimensi agar implementasi Rekam Medis Elektronik semakin efektif dan berdampak positif bagi pelayanan kesehatan.
Pengalaman Wisatawan: Menghadapi Perubahan Iklim di Oasis Sukabumi
Penelitian ini bertujuan untuk menganalisis dampak perubahan iklim terhadap destinasi wisata alam OASIS Sukabumi serta mengidentifikasi strategi adaptasi yang dilakukan pengelola. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Informan penelitian terdiri dari pengelola, masyarakat sekitar, dan pengunjung. Hasil penelitian menunjukkan bahwa meskipun terjadi peningkatan suhu dan pola curah hujan yang tidak menentu, pengaruhnya terhadap jumlah pengunjung dan aktivitas wisata relatif kecil. Pengunjung tetap datang berkat ketersediaan informasi cuaca melalui media sosial serta penyesuaian fasilitas dengan kondisi cuaca. Dari sisi lingkungan, tidak ditemukan kerusakan besar seperti kekeringan ekstrem atau banjir, karena pengelola rutin menjaga vegetasi dan ketersediaan air. Upaya adaptasi yang dilakukan meliputi reforestasi, pengelolaan air secara efisien, pelatihan bagi staf dan masyarakat, serta peningkatan pengelolaan sampah. Tindakan preventif berupa pembangunan drainase dan pemasangan papan peringatan juga dilakukan untuk mengantisipasi risiko bencana. Secara praktis, penelitian ini memberikan rekomendasi strategis bagi pengelolaan adaptif, sedangkan secara akademis memperkaya literatur mengenai ketahanan destinasi wisata alam baru di Indonesia terhadap perubahan iklim.
Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Konsumen Pada CV Astro Puteri Berri Cabang Kadungora Kabupaten Garut
Persaingan bisnis kuliner lokal yang semakin kompetitif menuntut pelaku usaha untuk mengelola kualitas pelayanan dan lokasi secara strategis guna membentuk kepuasan konsumen yang berkelanjutan. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan (X₁) dan lokasi (X₂) terhadap kepuasan konsumen (Y) pada CV Astro Puteri Berri Cabang Kadungora, Kabupaten Garut. Pendekatan yang digunakan adalah kuantitatif dengan desain verifikatif, melibatkan 100 responden yang dipilih secara purposive, dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa baik kualitas pelayanan maupun lokasi berpengaruh signifikan terhadap kepuasan konsumen, dengan kualitas pelayanan sebagai variabel yang paling dominan (β = 0,727 dan p < 0,001) dibandingkan lokasi (β = 0,236 dan p = 0,010). Temuan ini menegaskan bahwa peningkatan kualitas interaksi layanan dan penyempurnaan aspek aksesibilitas lokasi perlu menjadi prioritas manajerial dalam strategi pengelolaan usaha jasa lokal. https://www.threshingbee.org/ https://bradcoweb.com/ https://rugsforyourhome.com/ https://airportautorvpawn.com/ https://slovakbeer.com/ https://funnybrideguide.com/ https://www.lagunalites.com/ https://pinemeadowsdesigns.com/ https://bobdingethal.com/ https://www.nonoego.com/ https://www.protesisdentaljc.com/ https://www.tuyetlinhdesign.com/ https://www.uccuyosanjuan.com/ https://advmarketingsolutions.com/ https://thepetswiki.com/ https://beautywebblog.com/ https://onlinebrokershub.com/ https://socdigest.org/ https://altonmuseum.com/ https://millionsaver.com/ https://hotelclubz.com/ https://ginzafusou.com/ https://solomonrugs.net/ https://summithill.net/ https://arishit.com/ https://www.ayusastra.com/ https://www.chrisgordonclark.com/ https://indianpilotsguild.org/ https://pinecrestoc.com/ https://www.piedringnecksusa.com/ https://www.hitmovieswatch.com/ https://habaneroco.com/ https://humbleguide.net/ https://hakimmarket.com/ https://duslervekabuslar.com/ https://www.lauraslistpodcast.com/ https://hermes-belts.com/ https://mamatoto.it.com/ https://www.socalmagicians.com/ https://hellosouthbend.com/ https://amtexmall.com/ https://boscaioli.com/ https://bloodybanana.com/ https://brisasdevalencia.com/ https://billingfrance.com/ https://claptonite.com/ https://capoeirausa.com/ https://bestbritishfoods.com/ https://kisihidup.com/ https://bradcoweb.com/ https://gardengroupzambia.com/ https://basketrivasecopolis.com/ https://blazeappin.com/ https://buyivermect.com/ https://www.cpennyfeather.com/ https://hotelstardust.org/ https://cfilondon.org/ https://aogoisicilia.net/ https://mamatoto.it.com/ https://artsonetlumiere.com/ https://celestiqforum.com/ https://cenforeds.com/ https://bluemerry.com/ https://eagerbug.com/ https://eastsidefilm.com/ https://topchristianlouboutinf.com/ https://www.frannielindsay.net/ https://informasesso.com/ https://killersitesdesign.com/ https://chaophrayafilm.com/ https://mardevela.com/ https://equitygrowthinsight.com/ https://capturedvows.com/ https://berettagunshop.com/ https://www.yenimuhit.com/ https://p200m.it.com/ https://mahjong88.it.com/ https://kokototo.it.com/ https://opaltoto.it.com/ https://koinhoki88.it.com/ https://pasti123.it.com/ https://vip555.it.com/ https://evohoki.it.com/ https://slot123.it.com/ https://988slot.it.com/ https://mamatotovillage.online/ https://camar4444.store/ https://mamatoto.online/ https://djarumtoto.cv/ https://naga888.it.com/ https://naga99r.net/ https://www.jarumtoto.it.com/ https://jarumtoto2.com/ https://www.digitalheptagon.co/ https://www.gadgetunivers.com/ https://www.lahydra.com/ https://mamatoto.it.com/ https://proqq.it.com/ https://superabbit77.it.com/ https://pinecrestoc.com/ https://humbleguide.net/ https://www.yenimuhit.com/ https://www.judykapner.com/gallery/ https://prod.cocorahs.org/about/ https://prod.cocorahs.org/ https://www.ayusastra.com/ https://www.suzannesmithactress.com/ http://www.biologiainteresante.com/ https://www.capturedvows.com/ https://www.blazeappin.com/ https://www.equitygrowthinsight.com/ https://basketrivasecopolis.com/ https://mardevela.com/ https://kisihidup.com/ https://duslervekabuslar.com/ https://billingfrance.com/ https://capoeirausa.com/ https://www.hitmovieswatch.com/ https://indianpilotsguild.org/ https://claptonite.com/ https://buyivermect.com/ https://habaneroco.com/ https://amtexmall.com/ https://coolchatter.com/ https://zorototo.it.com/ https://djarumtotovillage.org/ https://aurampologin.com/ https://www.neighbourfood.ie/ https://www.mis.spark-online.org/ https://societyfia.org/journal/include/fyp/ https://fullcoursedt.uat.mysodexo.com/ https://core.mipayonline.com/ https://www.intercom.replynow.io/app-store/ https://crp.uid.ac.id/client/informasi/ https://animalclinicdelrancho.fusion92.net/
Kreativitas dan Kolaborasi: Kunci Strategi Supply Chain Berhasil Untuk UMKM Dalam Menghadapi Tantangan Pasar Modern dan Menciptakan Keberlanjutan
Penelitian ini bertujuan untuk mengeksplorasi peran kreativitas dan kolaborasi pada strategi rantai pasok (supply chain) Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi tantangan pasar modern serta membangun keberlanjutan bisnis. Penelitian ini menggunakan metode kualitatif, yang diperoleh dari hasil wawancara dan observasi lapangan. Hasil penelitian menunjukkan bahwa kreativitas UMKM tercermin dalam inovasi produk, strategi pengemasan, dan promosi yang adaptif, sementara kolaborasi dengan pemasok dan pelanggan berperan penting dalam meningkatkan efisiensi dan ketahanan rantai pasok. Meskipun sebagian besar UMKM telah mengadopsi teknologi pembayaran digital, pemanfaatan teknologi untuk manajemen internal supply chain masih terbatas. Selain itu, pemahaman keberlanjutan masih dominan pada aspek ekonomi, sementara dimensi sosial dan lingkungan belum menjadi prioritas utama. Penelitian ini menegaskan bahwa integrasi kreativitas dan kolaborasi dapat menjadi strategi kunci untuk memperkuat daya saing UMKM secara berkelanjutan, dan merekomendasikan perlunya dukungan ekosistem, pelatihan digital, serta fasilitasi kolaborasi strategis untuk mengoptimalkan implementasinya.
Apakah Kenyamanan Tempat Kerja Berpengaruh Terhadap Kepuasan Pegawai? (Studi Pada PT Bukit Raya Sekawan)
Penelitian ini bertujuan untuk mengetahui pengaruh kenyamanan tempat kerja terhadap kepuasan pegawai di PT Bukit Raya Sekawan, sebuah perusahaan konsultan pertambangan dengan dinamika kerja teknis dan administratif yang kompleks. Kenyamanan tempat kerja mencakup aspek fisik seperti pencahayaan, suhu, kebisingan, dan desain interior, serta aspek psikososial seperti hubungan kerja dan budaya organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif dan teknik sensus terhadap 18 pegawai tetap sebagai responden. Data dianalisis menggunakan regresi linier sederhana dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kenyamanan tempat kerja berpengaruh positif dan signifikan terhadap kepuasan pegawai. Temuan ini menunjukkan pentingnya strategi manajemen yang berfokus pada peningkatan kenyamanan kerja guna mendukung produktivitas dan loyalitas pegawai dalam industri berisiko tinggi seperti pertambangan.
Peran Human Resource Development dalam Transformasi Nilai dan Perilaku Karyawan di PT Bukit Raya Sekawan
Penelitian ini bertujuan untuk menggambarkan peran Human Resource Development (HRD) dalam transformasi nilai dan perilaku karyawan di PT Bukit Raya Sekawan, khususnya dalam sektor pertambangan. Dengan pendekatan kualitatif dan metode studi kasus, penelitian ini menemukan bahwa HRD berperan strategis dalam membentuk budaya organisasi yang adaptif dan progresif melalui pendekatan experiential learning. Program pelatihan yang melibatkan studi kasus, simulasi, dan praktik lapangan telah berhasil menginternalisasikan nilai-nilai inti perusahaan, seperti integritas dan keselamatan kerja, yang memperkuat keterampilan teknis dan karakter etis karyawan. Temuan ini menunjukkan bahwa HRD tidak hanya meningkatkan efisiensi, tetapi juga memperkuat identitas kolektif perusahaan, mendorong komunikasi dan kolaborasi antar tim. Penelitian ini menyarankan agar HRD terus memperkuat peranannya sebagai agen perubahan budaya kerja dan mengadopsi teknologi pelatihan digital untuk menghadapi tantangan globalisasi dan digitalisasi.
Pengaruh Lingkungan Kerja, Semangat Kerja, dan Kompetensi Terhadap Kinerja Karyawan Pada CV Tirto Agung Motor Surabaya
Employee performance at CV. Tirto Agung Motor Surabaya is influenced by the work environment, work spirit, and competence which are the main focus of this study. A total of 35 permanent employees of CV. Tirto Agung Motor Surabaya were used as respondent samples using a purposive sampling method, where the population in this study was 87 people. The t-test and F-test statistics used SPSS 27 as a data analysis tool. The results of the study showed that partially through the t-test, employee performance was positively and significantly influenced by the work environment, work spirit, and competence. Furthermore, through the F-test it was proven that the three variables simultaneously also had a positive and significant effect on employee performance.
ANALISIS STRATEGI PIVOT PADA START-UP DIGITAL DALAM MENGHADAPI KETIDAKPASTIAN PASAR
Digital start-ups significantly contribute to economic growth; nonetheless, they encounter a substantial failure rate due to their incapacity to adjust to market realities. Market uncertainties, including evolving customer tastes and intense competition, necessitate the adaptation of plans for business models, products, or target markets. Extensive research has been conducted on market uncertainty; yet, the development of pivot strategies as a response remains limited. This study seeks to examine the pivot methods employed by digital start-ups in response to market uncertainty. This research employs a qualitative methodology utilizing a case study approach. The data was acquired through comprehensive interviews with founders and start-up executives who have pivoted, along with the examination of documents like business reports and academic publications. The data analysis employed a theme method, encompassing steps of data reduction, presentation, and conclusion formulation. Triangulation is employed to enhance the validity of the results. The study's results indicate that the pivot strategy is implemented by modifications in products, business strategies, and technology. Start-ups that effectively execute pivots typically embrace data- and technology-driven tactics. Nonetheless, obstacles like as timing of pivots, internal opposition, and resource constraints frequently impede the execution of this plan. The pivot strategy is essential for the viability of digital start-ups in a volatile industry. The effectiveness of the pivot relies on the ability to analyze market trends and guarantee a planned and scalable execution.
SINERGI BISNIS DIGITAL DAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS DI ERA GLOBALISASI
In the age of globalization, the advancement of digital technology has prompted organizations to adopt digital strategies in their operations and marketing. Digital business synergy and digital marketing are essential components for enhancing brand awareness. Extensive research has been conducted on the synergy between digital business and digital marketing for brand recognition; however, studies focusing on MSMEs remain few. This study seeks to examine and elucidate the impact of digital business synergy and digital marketing on enhancing brand awareness in the context of globalization. This research employs a quantitative methodology utilizing a descriptive approach. Data was gathered via a questionnaire administered to 100 MSMEs in Sukabumi that have adopted digital business strategies and digital marketing, complemented by interviews to enhance comprehension of the issue under investigation. The analytical method employs multiple linear regression to ascertain the correlation between independent factors and brand awareness. The study's results indicate that the integration of digital business and digital marketing significantly impacts brand recognition, accounting for an influence of 68.1%. This research offers valuable insights for business stakeholders and government entities regarding the significance of digital transformation, serving as a reference for future studies in digital marketing and the digital economy.
PENGARUH KOMPETENSI, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT TUNAS MUDA SERUNI
This study aims to analyze the influence of competence, motivation, and work discipline on employee performance. The research was conducted at PT Tunas Muda Seruni with a total population of 35 employees. The sampling technique employed was non-probability sampling using a saturated sampling approach, in which all members of the population were included as research samples. Data were collected through a questionnaire utilizing a Likert scale (1–5). The data analysis technique used was multiple linear regression analysis. The findings indicate that competence, motivation, and work discipline each have a positive and significant effect on employee performance.
ANALISIS SUPPLY CHAIN PADA USAHA MIKRO: STUDI KASUS RICE BOWL TRUSTMEE DI KOTA METRO
Research on supply chain analysis has been done a lot and tends to be only for large companies, while research on supply chains in micro businesses, especially in the culinary sector in Indonesia is still limited. This study aims to analyze the structure and flow of Rice Bowl Trustmee's supply chain, identify key challenges in supply chain management, evaluate strategies implemented to overcome these challenges, and provide recommendations to improve the efficiency and effectiveness of supply chain management in similar micro enterprises. This study uses a qualitative approach with a case study method. Data is collected through in-depth interviews with business owners, operational managers, suppliers, and customers, as well as direct observation of operational processes. Data analysis techniques include data reduction, data presentation, thematic analysis, and conclusion drawing to ensure the accuracy and consistency of research findings. The results of the study stated that Rice Bowl Trustmee implements a simple supply chain involving local raw material suppliers, order-based production, temporary storage, distribution through online services, and digital promotion. The main challenges faced include limited storage capacity, dependence on a single supplier, and fluctuations in market demand. Order-based production strategies help reduce the waste of raw materials, while the use of social media is effective for promotion. However, reliance on one major supplier and online distribution platform poses risks that need to be managed.
INOVASI TEKNOLOGI DALAM E-BISNIS: SOLUSI UNTUK EFISIENSI ENERGI DAN PENGURANGAN EMISI KARBON
This article discusses the role of technological innovation in e-business as a solution for energy efficiency and carbon emission reduction, focusing on the implementation of various environmentally friendly technologies that can enhance the operational sustainability of companies. This research aims to analyze the impact of technologies such as Internet of Things (IoT)-based energy management systems, big data analytics, and cloud computing on reducing energy consumption and carbon footprints of companies. The methodology used is a qualitative approach with in-depth analysis of various case studies in the e-business sector that have successfully implemented green technologies. The findings indicate that the adoption of environmentally friendly technologies not only benefits the environment but also enhances operational efficiency and significantly reduces energy costs. With collaboration between government, private sector, and communities, the e-business sector can play a crucial role in global efforts against climate change.
OPTIMALISASI RANTAI PASOK DENGAN MENINGKATKAN DAYA SAING UMKM DI KOTA SUKABUMI
This study aims to explore the application of Supply Chain Management (SCM) principles in increasing the competitiveness of MSMEs in Sukabumi City by identifying relevant performance indicators in designing new products and analyzing factors that affect MSME operational performance, such as production cycle time, capacity utilization, product quality, and customer satisfaction. Using a qualitative method with a descriptive approach, data was collected through interviews, observations, and documentary studies of five MSMEs, where the data analysis techniques obtained used source and time triangulation. The results of the study show that efficiency in the supply chain, optimization of production capacity, and improvement of product quality contribute greatly to the competitiveness of MSMEs, while the lack of innovation and process improvement is still the main challenge. Therefore, this study recommends the application of technology in SCM, improvement of human resource skills, closer collaboration with suppliers and distributors, and stronger policy support to support the sustainability and competitiveness of MSMEs.
INOVASI SEBAGAI MEDIATOR ANTARA KEPEMIMPINAN TRANSFORMASIONAL, SELF-EFFICACY, DAN KINERJA PEGAWAI
This study aims to describe the condition of performance, innovation, transformational leadership and work self-efficacy in the Bojonegoro Regency Transportation Agency. In addition, it is also to analyze the direct and indirect influence of leadership and work self-efficacy on performance through employee innovation. This study is classified as an Explanatory Research type with a quantitative approach. The population studied was all employees of the Bojonegoro Regency Transportation Agency, totaling 64 people. The research sample was determined as many as 64 people with the total sampling method. The data analysis technique used Path Analysis through the Partial Least Square (PLS) method. From the results of the analysis, it was concluded that transformational leadership, innovation and performance of employees of the Bojonegoro Regency Transportation Agency were in good condition, only employee self-efficacy was very good. Transformational leadership had a significant effect on employee innovation. Self-efficacy had a significant effect on employee innovation. Transformational leadership directly had a significant effect on employee performance. Self-efficacy did not have a significant effect on employee performance. Innovation had a significant effect on employee performance. Transformational leadership had a significant effect on performance through employee innovation. Self-efficacy had a significant effect on performance through employee innovation.
PERAN KOMUNIKASI DALAM KEPEMIMPINAN EFEKTIF PADA ORGANISASI MAHASISWA
Research on the role of communication in effective leadership has been done by many researchers before, but it is still rare to conduct research with loci in student organizations. This study aims to discover and explain communication's role in effective leadership in UMMI student organizations. Quantitative descriptive is used as the method of this research, while as a sample, namely representatives from each student organization, in this case the secretary and members totaling 88 respondents. Questionnaires were distributed to respondents as a data collection method for this study. The study's results explained that communication had a significant positive influence on effective leadership, with an influence of 61.6%.
PERAN INFLUENCER DALAM PEMASARAN MEDIA SOSIAL BAGI UMKM
This study aims to outline influencers' function in MSMEs' social media marketing. A descriptive study using a qualitative methodology is the methodology employed. MSMEs in Sukabumi City are the study's informants. There are up to fifteen business actors at Sukabumi City's Muhammadiyah University. methods for gathering data that include literature research, interviews, and observation. Strategies for data analysis that make use of triangulation are data reduction, data display, and conclusion drafting. The results of this study can be seen from the research questions, namely the number of followers on social media, the type of social media owned, creative content, the impact of content on sales, and the number of consumers. owned, creative content, the impact of content on sales, and the number of consumers who buy on social media. Who buys on social media, explaining that marketing on social media carried out by MSMEs today must have creative and effective content. Done by MSMEs today must have creative content.
KINERJA PEGAWAI: PERAN MOTIVASI DALAM PENGARUH KOMITMEN DAN LINGKUNGAN KERJA
The purpose of this study was to describe and analyze the influence of organizational commitment and work environment on employee performance through work motivation. This study was conducted at the Investment and One-Stop Integrated Service Office of Bojonegoro Regency with a population of 52 people, then the sample used was all members of the population using total sampling. Data were collected with a questionnaire and analyzed by Partial Least Square (PLS). The results of the study showed that performance and work environment were in good condition, and work environment were in high condition, Organizational commitment and work environment affect work motivation. Work environment has a direct impact on employee performance, while organizational commitment does not. Work motivation has a significant impact on employee performance, and both affect employee performance indirectly through work motivation.
PENERAPAN SURGICAL SAFETY CHECKLIST UNTUK MENEKAN INSIDEN KESELAMATAN PASIEN KAMAR OPERASI
Operating room is a hospital facility that carries risk of medical injury and complications that endanger lives. There’re still near misses incidents although the surgical safety checklist is completed. The completion of the surgical safety checklist questionable.In-depth interviews were conducted with informants. Results of interviews carried out data reduction, data display (data presentation) and conclusion drawing or verification. Data was analyzed then conclusions were drawn. Efforts for patient safety have been going well by the PMKP team. Still those who were not disciplined in their implementation for SSCL. There is already socialization on filling out the SSCL, training is still under discussion. There is a guarantee of supervision of filling in and implementing the SSCL in the operating room in coordination with the nurse and PMKP team and this is done every day and recapped every month. The implementation of SSCL was carried out well by all staff in the surgical room and supervised by the head of the room. Time out still hasn't been done in the operating room. There are obstacles in implementing SSCL, especially the doctor's signature, and non-existent training. Rewards are not balanced with punishment and the number of anesthesia nurse is inadequate to ensure patient safety. There is still prone to patient safety incidents seen from the negative findings about SSCL. The implementation of SSCL is effective in reducing patient safety incidents’s number in the operating room, during the sign in, time out and sign out phases. Hospitals need to build good work teams, organize training related to the SSCL, implement supporting technology, and reinforce safety culture and supervision regarding filling and implementing SSCL.
ANALISIS STRATEGI PEMUNGUTAN PIUTANG PAJAK BUMI DAN BANGUNAN TAK TERTAGIH KOTA CIMAHI
Every year there are additional Land and Building Tax (PBB) receivables which become the work burden of the Cimahi City Regional Revenue Management Agency (Bappenda) and are recorded in the Cimahi City Regional Government's Financial Report. To reduce PBB receivables, strategies are needed and how to implement these strategies is necessary. analyzed further in order to always get new strategies that are better, more effective, efficient and economical in collecting PBB and efforts to reduce tax receivables. The research design that will be used is a descriptive analysis research method with a qualitative approach in order to broadly describe the UN collection strategy for reducing uncollectible tax receivables at the Cimahi City Bappenda. This research was conducted at the Cimahi City Bappenda which is located at the Cimahi City Public Services Mall, Jl. Aruman Kel. Pasirkaliki District. North Cimahi Cimahi City, West Java Province. Analysis was carried out starting from before being in the field, while in the field and after being in the field, using library research, field research and interviews.The results of this research produced a study and document analysis of the collection strategy for uncollectible land and building tax receivables in Cimahi City.
PENGARUH KINERJA PEGAWAI TERHADAP KEPUASAN MASYARAKAT MELALUI VARIABEL INTERVENING KUALITAS PELAYANAN
Quality services will produce public satisfaction with government performance. The aim of this research is to determine the direct and indirect influence of employee performance on community satisfaction through the quality of service in the work unit of the Assistant Deputy for Youth Pioneering at the Ministry of Youth and Sports. The respondents in this research were 30 people who benefited from the activities of the Assistant Deputy for Youth Pioneering. Data collection using the questionnaire method. Meanwhile, the data retrieval technique uses Non-Probability Sampling with a voluntary sampling approach. Data analysis techniques use regression analysis followed by path analysis. The results of the hypothesis test show that employee performance has a significant effect on public satisfaction through service quality. From the f test results, it was obtained that simultaneously employee performance and service quality had a significant effect on public satisfaction. The results of the f-test showed that simultaneously, the performance of the staff and the service quality had a significant influence on public satisfaction.
PENGARUH KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP KINERJA MELALUI SEMANGAT KERJA PEGAWAI
Penelitian ini bertujuan untuk mendeskripsikan kompetensi, lingkungan kerja, semangat kerja dan kinerja pegawai di Dinas Perhubungan Kota Pasuruan. Untuk menguji pengaruh antara kompetensi dan lingkungan kerja terhadap semangat kerja. Kompetensi, lingkungan kerja, semangat kerja terhadap kinerja. Kompetensi dan lingkungan kerja terhadap kinerja pegawai Dinas Perhubungan Kota Pasuruan melalui semangat kerja. Jenis penelitian ini adalah penelitian eksplanatori. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pegawai Dinas Perhubungan Kota Pasuruan yang berjumlah 145 orang, melalui Proportionate Stratified Random Sampling dan rumus Slovin, Sampel penelitian ini berjumlah 107 pegawai. Penelitian ini menggunakan analisis PLS-SEM. Hasil penelitian menunjukkan bahwa kompetensi, lingkungan kerja, semangat kerja dan kinerja pegawai Dinas Perhubungan Kota Pasuruan berada pada kondisi yang tinggi.. Terdapat dampak signifikan antarakompetensi dan lingkungan kerja terhadap semangat kerja. Tidak terdapat dampak signifikan antarakompetensi dan lingkungan kerja terhadap kinerja. Terdapat dampak signifikan antarasemangat kerja terhadap kinerja. Terdapat dampak signifikan antarakompetensi terhadap kinerja pegawai Dinas melalui semangat. Tidak terdapat dampak signifikan antaralingkungan kerja terhadap kinerja pegawai Dinas Perhubungan Kota Pasuruan melalui semangat.
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CUSTOMER ENGAGEMENT DALAM MOBILE MARKETING DAN CONTENT MARKETING
The purpose of this study is to examine and elucidate how content marketing and mobile marketing affect consumer engagement. This study's research methodology is associative and quantitative in nature. One hundred respondents who were customers of Ghaisan Boutique Sukabumi Online Retail made up the study's sample. Using Google Forms, questionnaires were sent directly to Ghaisan Boutique Sukabumi Online Retail customers to collect study data. Multiple linear regression analysis is the analytical method employed in this work. The study's findings demonstrated that factors related to mobile marketing positively impact client engagement. Customer engagement is positively impacted by mobile and content marketing elements to the tune of 50%, with the other 50% being influenced by unstudied variables. This study adds to the body of knowledge in marketing management about consumer involvement, content marketing, and mobile marketing in the context of marketing.
PENGARUH MANAJERIAL PUSKESMAS DAN KETERAMPILAN KERJA TERHADAP MOTIVASI KERJA PUSKESMAS KARANGGENENG KABUPATEN LAMONGAN SERTA IMPLIKASINYA PADA KINERJA PEGAWAI
Fasilitas Pelayanan Kesehatan merupakan tempat di mana berbagai jenis layanan kesehatan, mulai dari upaya promosi, pencegahan, pengobatan, hingga rehabilitasi, diselenggarakan oleh pemerintah, pemerintah daerah, dan masyarakat. Penelitian ini bertujuan untuk memahami dan menganalisis secara lebih detail tentang manajemen, keterampilan kerja, motivasi, dan kinerja pegawai di Puskesmas Karanggeneng, Kabupaten Lamongan. Subyek penelitian ini adalah 78 pegawai Puskesmas Karanggeneng, Kabupaten Lamongan. Metode analisis data yang digunakan mencakup analisis jalur, koefisien korelasi, dan koefisien determinasi. Hasil penelitian menunjukan keeratan hubungan yang kuat antara manajerial Puskesmas dengan keterampilan kerja, dimana nilai r (0,783), sedangkan hasil koefisien determinasi (R2) untuk variasi pengaruh aspek manajerial dan keterampilan kerja terhadap motivasi kerja sebesar 77,5%, sedangkan pengaruh motivasi kerja terhadap kinerja pegawai sebesar 81%. Adapun hasil analisis jalur menunjukan variabel motivasi kerja berperan sebagai variabel antara, dimana nilai pengaruh tidak langsung (47%) lebih besar dibandingkan pengaruh langsung (43%). Dengan demikian variabel motivasi kerja memberikan implikasi positip terhadap kinerja pegawai.
PENGARUH PELAYANAN MEDIS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI KLINIK ANATYA CIPATIK KABUPATEN BANDUNG BARAT
Tujuan penelitian ini untuk menganalisis pelayanan medis, kualitas pelayanan dan kepuasan pasien di Klinik Anatya Cipatik Kabupaten Bandung Barat serta menganalisis pengaruh pelayanan medis dan kualitas pelayanan di Klinik Anatya Cipatik Kabupaten Bandung. Metode penelitian ini menggunakan pendekatan kuantitatif. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Sumber penelitian ini menggunakan data primer. Pengumpulan data penelitian ini menggunakan kuesioner. Sampel penelitian ini sebanyak 100 pasien di Klinik Anatya Cipatik Kabupaten Bandung Barat dengan menggunakan purposive sampling. Hasil penelitian ini menunjukkan bahwa pelayanan medis, kualitas pelayanan dan kepuasan pasien menurut persepsi pasien masih dalam kategori cukup sehingga perlu dievaluasi dan ditingkatkan lagi. Hasil analisis juga menunjukkan bahwa pelayanan medis dan Kualitas Pelayanan berpengaruh signifikan terhadap kepuasan pasien baik secara simultan maupun secara parsial. Pelayanan medis dan Kualitas Pelayanan mempengaruhi kepuasan pasien sebesar 89,4% sedangkan sisanya 10,6% dipengaruhi oleh variabel lain yang tidak diamati.